Building full-stack architecture for a tool that learns users' thinking patterns to resurface ideas at contextually relevant moments; currently in private beta. (+ freelance work)
Led user research and product strategy for a toy startup in Northwestern's entrepreneurship incubator. Identified market opportunity in high-end toys for adults, developed products for passive and puzzle engagement, built brand identity (incl. website, packaging, logo suite). Conducted customer validation with 30+ pilot users.
Led operations for 12,000-attendee festival, managing 45+ vendor contracts. Doubled recruitment pool to 200+ applicants and redesigned attendee communication systems, leading 11 cross-functional teams.
Directed promotional strategy and brand consistency across 60+ materials. Collaborated with corporate partners and tech teams to align promotional content with business objectives and festival operations.
