Founded by Sebastian Thrun (founder of Google X, Waymo, Udacity, Kitty Hawk), our team brings deep expertise from Microsoft, Google, Snap, and fashion leaders like Farfetch and Net-a-Porter.

We’re building a gamified, AI-powered shopping experience that helps people discover fashion they truly love, without wasting hours searching. By making shopping feel strategic, fun, and personal, we empower users to make smarter spending choices.

• Leading AI-powered consumer commerce product, from 0→1 to early PMF

• Owned product strategy, roadmap, and success metrics across acquisition, engagement, and retention

• Shipped first production releases and scaled

• Drove retention through experimentation and personalization

Seed-stage consumer startup focused on AI-powered video creation.

• Built and launched real-time generative AI video products using fine-tuned diffusion models

• Led product discovery, MVP development, and go-to-market

• Scaled to 21K MAUs and achieved strong early retention

• Partnered with creators, engineers, and ML practitioners to iterate rapidly

• PM for AR platform features used by 250M+ daily users

• Defined multi-year product vision and roadmap for Lens Studio

• Shipped growth and engagement features driving +25% YoY developer engagement

• Partnered with engineering, research, and partnerships teams

Product & Design Consulting:

• UDDA (Unified Digital Design Associates) · Los Angeles

Senior Product Designer (Contract) · 1 year

Led product design and UX strategy for enterprise clients including SAP, BlackBerry, and Blue Yonder ~ working directly with executive teams to translate complex B2B challenges into intuitive, modern experiences. Scope ranged from design systems and software feature design to marketing and go-to-market creative.

• Connect.Club · San Francisco

Product & Design Lead (Contract) · 6 months

Owned product and design for the official mobile app launch of a spatial networking platform (€10M+ raised, #1 Product of the Day on Product Hunt). Designed the core experience enabling avatar-based real-time interaction for up to 50 users in virtual spaces.

• GeoZilla · San Francisco

Product & Design Consultant · 1 year

Led product design consulting, growth strategy, and hardware launch for a family safety app with 10M+ registered users. Contributed to the design and go-to-market of GeoZilla's GPS tracking device, working across the app and hardware ecosystem. Scope included UX improvements, feature strategy, and growth initiatives.

Series A startup delivering innovative B2B SaaS virtual try-on technology. Acq. by Farfetch.

• First PM/Growth hire, led 0→1 AR try-on products

• Shipped consumer apps with 2M downloads

• Drove data-informed product strategy for Apple, Snap, Adidas, Gucci