# Dasha Anderson > Head of Product & Design (AI & Consumer) | 0→1, Growth, Platform PM | Former Snap, Founder | AI Personalization, ML Products Location: San Francisco, California, United States Profile: https://flows.cv/dasha I’m a Product Manager specializing in AI-powered consumer and platform products, with 10+ years building and scaling products from 0→1 through growth. I’ve led applied ML, personalization, and real-time AI systems across consumer apps, creator tools, AR/VR, and commerce: partnering closely with engineering, research, and design to ship products used by millions of users. Previously, I was a Product Design Lead at Snap, where I helped define multi-year product vision for Lens Studio and shipped AR features used by 250M+ daily users. I later founded and led AI startups, launching real-time generative video products, scaling to 21K MAUs, and driving strong Day-7 and Day-30 retention through experimentation and data-driven iteration. Today, I focus on PM roles in AI-first organizations, working at the intersection of: ~ AI/ML product strategy ~ Consumer growth & engagement ~ Platform & developer ecosystems ~ Human-centered, responsible AI I’m particularly interested in teams building foundational AI products, applied ML systems, and consumer-scale platforms. Core strengths: Product strategy, execution, experimentation, roadmap ownership, cross-functional leadership, and translating complex AI systems into simple, valuable user experiences. ## Work Experience ### Head of Product & Design @ Sage AI Labs Jan 2025 – Present | San Francisco Bay Area Founded by Sebastian Thrun (founder of Google X, Waymo, Udacity, Kitty Hawk), our team brings deep expertise from Microsoft, Google, Snap, and fashion leaders like Farfetch and Net-a-Porter. We’re building a gamified, AI-powered shopping experience that helps people discover fashion they truly love, without wasting hours searching. By making shopping feel strategic, fun, and personal, we empower users to make smarter spending choices. - Leading AI-powered consumer commerce product, from 0→1 to early PMF - Owned product strategy, roadmap, and success metrics across acquisition, engagement, and retention - Shipped first production releases and scaled - Drove retention through experimentation and personalization ### Founder & Product Manager (AI Video & Creator Tools) @ Shader Jan 2022 – Jan 2025 | San Francisco Seed-stage consumer startup focused on AI-powered video creation. - Built and launched real-time generative AI video products using fine-tuned diffusion models - Led product discovery, MVP development, and go-to-market - Scaled to 21K MAUs and achieved strong early retention - Partnered with creators, engineers, and ML practitioners to iterate rapidly ### Product Design Lead @ Snap Inc. Jan 2021 – Jan 2022 | Los Angeles, California, United States - PM for AR platform features used by 250M+ daily users - Defined multi-year product vision and roadmap for Lens Studio - Shipped growth and engagement features driving +25% YoY developer engagement - Partnered with engineering, research, and partnerships teams ### Product Design Consultant and Advisor @ Self Employed Jan 2019 – Jan 2021 | San Francisco Bay Area Product & Design Consulting: - UDDA (Unified Digital Design Associates) · Los Angeles Senior Product Designer (Contract) · 1 year Led product design and UX strategy for enterprise clients including SAP, BlackBerry, and Blue Yonder ~ working directly with executive teams to translate complex B2B challenges into intuitive, modern experiences. Scope ranged from design systems and software feature design to marketing and go-to-market creative. - Connect.Club · San Francisco Product & Design Lead (Contract) · 6 months Owned product and design for the official mobile app launch of a spatial networking platform (€10M+ raised, #1 Product of the Day on Product Hunt). Designed the core experience enabling avatar-based real-time interaction for up to 50 users in virtual spaces. - GeoZilla · San Francisco Product & Design Consultant · 1 year Led product design consulting, growth strategy, and hardware launch for a family safety app with 10M+ registered users. Contributed to the design and go-to-market of GeoZilla's GPS tracking device, working across the app and hardware ecosystem. Scope included UX improvements, feature strategy, and growth initiatives. ### Product & Design Lead @ WANNABY Jan 2018 – Jan 2020 | San Francisco Bay Area Series A startup delivering innovative B2B SaaS virtual try-on technology. Acq. by Farfetch. - First PM/Growth hire, led 0→1 AR try-on products - Shipped consumer apps with 2M downloads - Drove data-informed product strategy for Apple, Snap, Adidas, Gucci ### Product Marketing Manager @ Adevinta Jan 2015 – Jan 2017 | Belarus ### Product Marketing Manager @ Streamline Language School Jan 2014 – Jan 2015 | Belarus ### Creative Strategist @ getbob digital agency Jan 2012 – Jan 2014 | Belarus ### Creative Strategist @ ARTOX Jan 2012 – Jan 2012 | Belarus ## Education ### Product Design Program University of California, Berkeley ### Bachelor's degree in Mass Communication/Media Studies European Humanities University ## Contact & Social - LinkedIn: https://linkedin.com/in/daryasesitskaya - Website: https://dashaanderson.com --- Source: https://flows.cv/dasha JSON Resume: https://flows.cv/dasha/resume.json Last updated: 2026-04-05