Led an AI-driven, systems-led design org across US/EU; authored AI playbook and ran a team workshop. Built the business case + internal trial for Pendo Session Replay to speed diagnosis and reduce support load. Secured front-end support for the Platform Design team and ran a company-wide Product Design showcase rated by 93% as “very/extremely valuable.”

Design systems & product impact - Founded the Platform Design team, driving ~90% adoption of BigDesign libraries in <6 months, cutting FE cycles ~20%. Shipped 20+ components/icons and published Figma libraries & a data-viz guide (2K+ community accesses). Backed the Control Panel navigation redesign used by ~120K users (incl. partner co-brand), enforcing system adherence and supporting a smooth 100% migration with minimal escalations.

Hiring, staffing + retention - Partnered globally to staff critical work; reorganized through layoffs/attrition (team 14 → 10). Hired first designer in Poland, directly managed 6.

Research & insight to strategy - Championed ICP (Ideal Customer Profile) and Enterprise-operator studies; reframed company focus on “completion” and “migration,” presenting outcomes to the CEO and senior leadership. Launched “Study Groups” to build internal empathy and run lightweight usability tests across teams.

Ops, process & tooling - Established PD stand ups, leadership syncs, and 100% design-feedback reviews; strengthened “Definition of Done” to require design/system/copy checks. Ran practice-level OKRs with annual themes and quarterly reviews—raising goal completion from ~40% to ~70% and publishing wiki dashboards for visibility. Built design tracking sheets and research roadmap to improve cross-org planning. Documented evidence of user centered design approach that helped BigCommerce pass its ISO 9001 quality audit.

Quality & compliance - Created a UX-debt program (700+ issues logged; 287 fixes), defined UX quality criteria and evangelized need for consistency, better and more complete UX.

Culture & growth - Secured annual learning budget; ran health-checks and team-values workshops to boost engagement. Refreshed career pathways for IC & Manager tracks to create clear growth paths.

Org advocacy — Represented Product Design at the company strategy offsite (Austin), elevating 2024 design priorities to ~50 directors and above.

Built a high-performing US hub (design, research, first UX writer) and stood up research, content strategy, and design-ops practices; recruited a PD Manager to own BigDesign/DevX. Launched the Product Design Showcase (120–200 attendees), instituted practice-level OKRs, and created the UX-debt program (700+ issues / 287 fixes). Ran cross-functional summits (Multi-Storefront, User Permissions) that clarified design team vision and seeded roadmap work.

Hired & ramped the first two SF product designers; created interview loop, challenge, and rubric adopted org-wide. IC designer for multi-currency v0, creating end-to-end design (introduced display vs transactional currency; validated static/dynamic FX)—contributing to an eventual ~$600M GMV unlock for international storefronts. Realigned Store Design vision and cadence, then returned ownership. Ran a 40-person workshop and a 5-day Multi-Storefront design sprint that cut roadmap debate 4–6 weeks; produced BigCommerce’s first SF Design Week talk.

Designed Price Lists (bulk pricing) and Catalog (bulk edit); introduced beta usability testing to improve adoption—only ~1.5% of users opted out—while strengthening the research cadence.