# Dave Mellon > CEO | Chief Executive Officer | President/GM | Driving Growth through Innovative Strategies | Consumer Products and Services | Public and Private Equity Experience | Transformation Leader Location: Santa Rosa, California, United States Profile: https://flows.cv/davemellon Business leader interested in brands founded on human ideals that connect with people and have a strong core purpose. A believer that brands that are defined by the life defining activities of the consumers they serve are the most successful. A senior executive with consistent and reliable, year-after-year success, achieving revenue, profit and brand growth objectives within industry leading brands, existing under-performing brands, startups, stagnate, and turnaround environments. Unrivaled leading brand experience and instrumental contributions at key inflection points in those brands maturation and business development. Proven team builder, having built industry leading, high performance teams that have propelled the growth of the brands I have worked for. Extensive experience with complexity and both highly engineered and non-engineered systems, which require deep understanding of critical business drivers in multiple markets and industries. Highly successful in building relationships and teams, facilitating solutions to critical problem areas, and delivering on customer commitments. Customer- focused and performance-driven. Built, led and inspired worldwide teams comprised of more than 250 employees and managed P&L for businesses exceeding $400 million revenue. Expertise: Brands - Consumers - Transformational Leadership - Team Builder - Developing People, Strategic Planning - Collaborator - Vision - Innovator - Business Process - Operations Management - Global Outdoor and Action Sports and Markets - Organic Business Growth - Acquisitions & Integrations - Employee Engagement - ISO & Quality Standards - P&L Management/Budget Planning - RND & Supply Chain Management - Commercial & Customer Support - Strategic Partnerships - Licensing Partnerships - Technology Partnerships ## Work Experience ### Advisory Board Member @ Active Brands AS Jan 2024 – Present ### CEO @ Kian Capital CPI/Techstyles/Art Studio Jan 2024 – Present | California, Maryland, United States Private Equity owned, platform CEO of three businesses in the custom art, consumer product space. ### CEO @ Grundéns Rainwear Jan 2017 – Jan 2023 | Poulsbo, WA & Boras, Sweden ### GM/VP - Avex Outdoors and Powerade @ Newell Brands Jan 2014 – Jan 2016 Overall strategic leadership for business, with both brands of Avex and Powerade in the outdoor and sporting goods markets respectively. Sales, Marketing, Product, and Financial (P&L) accountability for the businesses. ### GM/President - Avex and Speciality Markets @ Ignite USA Jan 2014 – Jan 2014 Transformative Business Leadership for AVEX brand of hydration and drinkware as well as business development for Specialty Markets. Leadership for Sales, Marketing, Product and overall P&L of the AVEX brand. ### VP Marketing & Product RDSD @ Simms Fishing Products Jan 2012 – Jan 2014 Senior Leadership for Marketing, Category Management / Product Line Management, Design, Sourcing & Development, and Field Testing ### Product Director @ Specialized Bicycle Components Jan 2012 – Jan 2012 ### VP Product - Category Management, Product Marketing, Design, Sourcing and Development @ Black Diamond Equipment Jan 2002 – Jan 2011 Strategic Global Business Unit Leadership ### VP Product Creation @ Reef Jan 2000 – Jan 2002 Leadership for Product Marketing, Product Line Management, Design, and Development. P&L business unit responsibility. ### VP RND @ The North Face Jan 1997 – Jan 1999 ### Advanced Products Designer and Developer @ Nike Jan 1995 – Jan 1996 ### Product Designer and Model Maker @ Giro Jan 1992 – Jan 1995 Started as a model maker and then became a product designer working on helmets and bicycling accessories ## Education ### Architecture - City and Regional Planning California Polytechnic State University-San Luis Obispo ### Fine/Studio Arts in General University of California, Santa Barbara ## Contact & Social - LinkedIn: https://linkedin.com/in/dave-mellon-73a049a - Portfolio: https://www.avexoutdoor.com - Portfolio: https://d1davidm.myportfolio.com --- Source: https://flows.cv/davemellon JSON Resume: https://flows.cv/davemellon/resume.json Last updated: 2026-04-13