Led a team of visual deisgners, video editors, animators, productions artists and producers within the Brand Creative Department. Worked directly with the co-founders and executive leadership team to drive the creative direction for all internal and external communications, branding, events and key product launchers.
Key responsibilities including developing core brand guidance, managing internal brand portal, supporting key external activations, leading cultural programs for internal events (i.e. KnitCon), supporting programming for user-centric documentaries and designing key creative expressions in-product experiecnes: iconography, motion/animation, color systems.