# Dave Puketza > Sr. Visual Designer/UX/UI Location: Oakland, California, United States Profile: https://flows.cv/davepuketza www.davepuketza.com Cross-functional, highly collaborative designer with focus on clarity, narrative, user engagement and visual utility and gratification. I bring an empathic sensibility to a highly iterative design approach. Testing, metrics, and ongoing critiques help vet my decisions while my visual finesse stays current with evolving software fluencies. I’ve acted as a senior UX/UI/Visual Designer, recently applying my skills and experience as an IXD at Google and Optum, crafting unique components, flows, authoring copy, and elevating visuals to improve the UX, sustain user engagement by delivering a more robust, compelling experience across multiple touch points along with improving discovery with strategic marketing initiatives. Specialties: UX, UI, visual design, prototyping, branding, photography, illustration, animation, and copy writing. Additional skills in video, coding, usability testing. Client/partner list: Google, Facebook, Starbucks, Amazon, SONY, HP, Stephen Colbert, Oprah Winfrey, Bill and Melinda Gates Foundation, HBO, Chase, Warby Parker, and the late, great David Bowie. ---- "Dave had a transformative impact on our website top to bottom, as well as our brand and physical working environment. His design and product work delivered $275 million to classrooms in need!" Oliver-Hurst Hiller CTO | Head of Product DonorsChoose.org ## Work Experience ### AI Annotator, AdsCreative @ Meta Jan 2025 – Present | Menlo Park, California, United States - Participated on cross-functional team working with generative AI content to shape accuracy, recognition, and articulation of large, varied datasets. - Work towards annotation standards with identification/documentation of edge cases helping improve consistency for an evolving, large-scale machine learning model. - Tasked with shaping and improving subjective descriptions for a more nuanced model capable of responding accurately to detailed prompts and craft assets that align with shaped aesthetic and textual standards of effectiveness. ### Sr. UX/UI/Visual Designer @ Freelance (Self employed) Jan 2025 – Present Sr. UX/UI/Visual Designer. Cross-functional designer elevating visual design, auditing and resolving UX friction points, rapid prototyping, motion design, and participating in strategic marketing efforts (campaigns, branding, decks, collateral). Focus on clarity, empathy, storytelling, and user engagement and delight. Specialties: Visual design, UX/UI, prototyping, branding, photography, illustration, animation, and copy writing. Additional skills in video, coding, usability testing, and evolving use of AI. ### Sr. Product Designer @ 4insite Jan 2025 – Jan 2025 | McClellan Park, California, United States Working in 1 week sprints, audited and resolved UX friction points, prototyped solutions across breakpoints, contributed to pattern library, refined copy and provided conceptual investigations for product additions, refinements, to increase engagement and extend reach. ### Senior Visual Designer @ One Workplace Jan 2022 – Jan 2023 | Sunnyvale, California, United States Brought on to resolve UX friction points and elevate visual design across suite of enterprise sites, establish a DPL, build digital RFPs, generate UI assets, short video and animation content, copy writing, and establish visual library reflective of design/build installations, panel discussions, and trade events. (Resigned to become caretaker) ### UX Designer @ Google via Creative Circle Jan 2019 – Jan 2021 | Mountain View, California, United States Worked on two teams: News & Assistant Ecosystem. Designed media components and UI assets reflective of Google design system with extensive conceptual exploration of next gen in an effort to drive engagement, grow base functionality, and bring more robust experience for news consumption and utilization of Assistant at increasing number of touchpoints. Heavy ideation, flows, prototyping, asset building, and usability testing. ### Sr. Visual Designer/ Product Designer @ Self-employed Jan 2018 – Jan 2019 | Oakland, CA UX, UI, prototyping (Sketch, Invision), usability, branding, marketing collateral, copywriting, illustration, photography, motion graphics, presentations. ### Sr. Visual Designer @ PRO Unlimited @ Facebook Jan 2016 – Jan 2018 | Menlo Park Responsibilities included: redesigning the visual pattern library for partner engagement, building out partner microsites, designing online campaigns, infographics, producing media-rich presentation decks, and contributing to Facebook conferences—industrial design, information design, and large screen motion graphics. ### Sr. Visual Designer | Product Designer @ Freelance Art Director Jan 2014 – Jan 2016 UX, UI, prototyping (Sketch, Invision), user flows, usability, branding, illustration, photography, motion graphics, 3-D (Google SketchUp). ### Sr. Visual Designer @ DonorsChoose.org Jan 2008 – Jan 2014 | New York, New York, United States Design oversight of UX/UI and brand stewardship. Charged with: site refreshes, building out new features, shopping cart redesign, marketing—gift card design, ad concepts, copy, photography, and building out funding campaigns with partners including: Amazon, Gates Foundation, Google, Oprah, and Starbucks. ### Senior Designer @ Impact Communications | BBDO (freelancer) Jan 2006 – Jan 2008 Design direction, production. UI, UX, marketing/ convention collateral, illustration, animation, copy writing. Freelance: video effects/animation, film promotion. ### Art Director/Senior Designer @ Kaplan Jan 2004 – Jan 2006 UX, UI, app design, brand stewardship, marketing collateral, copy writing. ## Education ### Environmental Design in Architecture University of California, Berkeley ### El Camino High School ## Contact & Social - LinkedIn: https://linkedin.com/in/davidpuketza - Portfolio: https://www.davepuketza.com/ - Portfolio: https://davepuketza.substack.com/publish/posts/published --- Source: https://flows.cv/davepuketza JSON Resume: https://flows.cv/davepuketza/resume.json Last updated: 2026-04-13