# Dave Toro > Digital Product Lead Location: New York, New York, United States Profile: https://flows.cv/davetoro Dave has over 12 years of experience as a Digital Product Design Lead, specializing in shipping innovative digital products and services with a high degree of craft and polish. He excels in merging business strategy, UX research, high craft design, branding, and technology, ensuring that organizations can ship expertly crafted and practically implemented experiences. ## Work Experience ### Senior Product Designer @ Brex Jan 2021 – Jan 2024 | New York, United States I played a key role on the Brex Growth Team to improve critical areas in acquisition, onboarding, and rewards to name a few. I also led a transformative initiative to revamp the enterprise journey for admins. Collaborating closely with cross-functional teams, we iteratively delivered new experiences and improved existing features. Additionally, I managed exciting side projects, such as mobile AR experiences and 3D art direction, contributing to the launch of Empower 2.0 with the brand team. ### Digital Product Lead @ Potato Jan 2019 – Jan 2021 | San Francisco Bay Area I co-led projects, working with strategy leads and fellow designers to enhance services for clients such as Google Area 120, Olive Ai, and Lay's through innovative AI-driven and augmented reality experiences. ### Digital Product Lead @ Frog, Fantasy, Clear, Gensler, Discovery Jan 2020 – Jan 2020 | New York City Metropolitan Area I led a diverse range of projects, including mobile apps, websites, and services. Highlights include property management, cable streaming platforms, airport digital services, and creating physical wearable experiences. I also led the 3D creative and art direction for their website redesign of Pantone's new app and Color of the Year. ### Digital Product Lead @ ueno. Jan 2020 – Jan 2020 | New York Led and supported teams ship large scale web and mobile app streaming experiences. I've had the pleasure of working on complex multi-channel experiences for Responsive web, Native App, and TV. While also assisting on evolution work for web experiences with a strong component of brand. ### Digital Product Lead @ Welcome Jan 2020 – Jan 2020 | New York, United States I had the privilege of crafting the brand identity and bringing to life the initial digital product for an innovative SaaS startup. Our mission was to assist companies in creating and managing candidate offers effectively. It's heartwarming to see that our hard work paid off, as BambooHR eventually acquired our product. ### Design Consultant @ frog Jan 2019 – Jan 2020 | New York Collaborating with Strategy, UX and Creative Technologist to design experiences focused on financial wellbeing through holistic life planning. ### Design Director @ Instrument Jan 2019 – Jan 2019 | Portland, Oregon, United States I collaborated closely with a diverse EPD team to redesign the Marriott Bonvoy Native Mobile App, from concept to implementation. I mentored designers, established a scalable design system, and ensured adherence to craft excellence, universal design principles, and accessibility standards. Working with co-leads and SVP stakeholders, we aligned design with business goals and crafted standards for internal teams, achieving the right balance between brand identity and functionality across digital and physical touchpoints. ### Associate Creative Director @ Method Jan 2017 – Jan 2019 | New York, New York I partnered closely with business stakeholders and creative leadership to workshop and define experiences at all levels of maturity for select clients in Real Estate, Health Care, Consumer Goods, and The U.S. Military. We developed a number of enterprise level digital products that included full end to end UX and visual design systems that could scale and integrate to large organization workflows. Specifically on ResMed, I partnered with developers to prototype new ways to integrate emerging technologies with digital product to aid in prescription adherence. I successfully led and managed design teams across two timezones on a joint healthcare project. We designed and developed a mobile prototype for a proof of concept companion app. ### Senior Visual Designer @ Method Jan 2015 – Jan 2017 | New York, New York I led the creative redesign of McDonald's In-Restaurant Kiosk as a Design Lead, collaborating with technical and project leads. Together, we established a gestural design system and delivered an improved in restaurant ordering experience. I oversaw a team of 10 designers to address design challenges in Brand, UI/UX, Motion, and VQA. 

 We successfully launched an MVP in Australia, with plans for expansion to the U.S. and other locations. Additionally, we concepted and prototyped innovative ideas to enhance product meal configuration and overcome infrastructure limitations by partnering closely with the McDonald’s digital engineering team. As part of a mid-sized studio, I also took on creative leadership roles for new business initiatives. ### Art Director @ Gallagher & Associates, LLC Jan 2015 – Jan 2016 | New York, New York I focused on crafting engaging exhibition experiences, where visitors could interact with content in hands-on ways. My role was to lead the design efforts, working with a team to create these immersive digital encounters. These experiences were spread across various platforms like digital touch walls, interactive tables, projections, and responsive web setups, all within the context of exhibitions. Together with the experience team, we tested and improved our ideas to make sure they told a captivating story for our visitors. ### Art Director @ Huge Jan 2014 – Jan 2015 | Brooklyn, New York Led design and art direction for web and native mobile experiences with a strong emphasis on accessible design. Worked on mobile prototypes, and moving design forward for Chase, Comcast, as well as pitch work and a variety of other NDA clients. Responsibilities included defining design direction and mentoring designers while teaching and applying consistency in systematic design across various digital channels. ### Digital Product Designer @ R/GA Jan 2012 – Jan 2014 | New York, New York Digital product for mobile, web, and retail experiences. My role on the Nike Commerce team was working across brands and channels to expand upon the new One Nike Redesign. Being part of the commerce team, we design with the purpose of telling story around product and how that impacts Nike's e-commerce. My experience on Nike.com allowed me to work on large scale commerce, DIY product builders with an emphasis on customization, retail digital signage pieces, and retail commerce that enables customization. ### Digital Product Designer @ GLG (Gerson Lehrman Group) Jan 2011 – Jan 2012 | New York Focused on a digital product specific to social networking platforms for industry professionals in medicine. Working closely with Director of UX to enhance internal digital products based on user testing and analytics. Clients: G+, HighTable ### Junior Designer @ reitdesign, inc. Jan 2010 – Jan 2011 | New York Collaborating closely with the ECD to design brand and e-commerce experiences. Responsibilities included building and scaling identity systems for both print and web. Clients include: Barnes & Noble College, NYU Press, The Economist, Monchip Cookies. ## Education ### Bachelor's degree in Graphic Design Fashion Institute of Technology ### Associate of Arts and Sciences (AAS) in Communication Design Fashion Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/davetoro - Portfolio: http://www.davetoro.co --- Source: https://flows.cv/davetoro JSON Resume: https://flows.cv/davetoro/resume.json Last updated: 2026-03-30