• Lead product strategy and design across two business lines: a school yearbook platform with 1.5M+ users, and a white-labeled memory product for cruise and lifestyle brands.

• Integrated proprietary AI models into core workflows—automating photo selection, layout optimization, and personalization to improve user experience and drive revenue at scale.

• Helped scale revenue from $7M to $50M through new product lines, streamlined customer journeys, and platform innovation.

• Led integration with Salesforce Marketing Cloud to refine the customer lifecycle and power a data-driven email system—resulting in a 38% increase in retention and a 22% boost in feature adoption.

• Advised startups and media brands on digital product strategy, UX, and platform modernization.

• Led redesigns that improved usability and performance for consumer apps and enterprise tools.

• Supported development of AR applications and edtech platforms, blending design thinking with emerging technologies.

• First hire and founding operator for a mobile startup delivering curated city guides through a proprietary recommendation engine.

• Built and led the company from the ground up: ran operations, hired and managed an 8-person cross-functional team, and oversaw fundraising, product, and go-to-market strategy.

• Took product from concept through beta launch in four cities; raised a $2M seed round and drove early user acquisition and iteration.

• Led key product initiatives for a social content discovery platform with over 600,000 daily active users.

• Led redesign of desktop UX, increasing new user retention by over 10%.

• Shipped “StumbleUpon Lists,” adopted by 30% of users and used to create 3M+ lists in the first 4 months.

• Led redesigns of key systems including avatar creation, social tools, and onboarding flows.

• Improved task completion rates by 60% and boosted new user retention.

• Unified product and UX priorities across multiple stakeholder teams.