# David Baden

> Turning customer insight and AI into products people love | Product Strategy · UX · ML Integration

Location: San Francisco, California, United States
Profile: https://flows.cv/davidbaden

I’m a product strategist, designer, and builder with 15+ years of experience turning ambiguity into clarity and customer needs into simple, scalable products.

My work sits at the intersection of product, design, and—recently—machine learning. Whether integrating AI into consumer apps or launching new B2B2C lines that grow revenue and deepen engagement, I focus on making complexity feel intuitive.

I thrive in environments where cross-functional teams push past the obvious and ship with purpose.

My background spans early-stage startups and scaled platforms, but the common thread is a curiosity about how technology shapes behavior—and a drive to shape it responsibly and intuitively.

## Work Experience
### Head of Product Strategy, Design & UX @ Treering
Jan 2021 – Present | San Francisco Bay Area
•	Lead product strategy and design across two business lines: a school yearbook platform with 1.5M+ users, and a white-labeled memory product for cruise and lifestyle brands.
	•	Integrated proprietary AI models into core workflows—automating photo selection, layout optimization, and personalization to improve user experience and drive revenue at scale.
	•	Helped scale revenue from $7M to $50M through new product lines, streamlined customer journeys, and platform innovation.
	•	Led integration with Salesforce Marketing Cloud to refine the customer lifecycle and power a data-driven email system—resulting in a 38% increase in retention and a 22% boost in feature adoption.

### Product and Design Consultant @ Unknown
Jan 2015 – Jan 2021 | San Francisco Bay Area
- Advised startups and media brands on digital product strategy, UX, and platform modernization.
- Led redesigns that improved usability and performance for consumer apps and enterprise tools.
- Supported development of AR applications and edtech platforms, blending design thinking with emerging technologies.

### General Manager, Head of Product @ Spot (an Expa Company)
Jan 2013 – Jan 2015 | San Francisco Bay Area
•	First hire and founding operator for a mobile startup delivering curated city guides through a proprietary recommendation engine.
	•	Built and led the company from the ground up: ran operations, hired and managed an 8-person cross-functional team, and oversaw fundraising, product, and go-to-market strategy.
	•	Took product from concept through beta launch in four cities; raised a $2M seed round and drove early user acquisition and iteration.

### Director of Product Management @ StumbleUpon
Jan 2011 – Jan 2012 | San Francisco Bay Area
- Led key product initiatives for a social content discovery platform with over 600,000 daily active users.
- Led redesign of desktop UX, increasing new user retention by over 10%.
- Shipped “StumbleUpon Lists,” adopted by 30% of users and used to create 3M+ lists in the first 4 months.

### Director of Product Management / UX Designer @ Linden Lab
Jan 2010 – Jan 2011 | San Francisco Bay Area
- Led redesigns of key systems including avatar creation, social tools, and onboarding flows.
- Improved task completion rates by 60% and boosted new user retention.
- Unified product and UX priorities across multiple stakeholder teams.


## Contact & Social
- LinkedIn: https://linkedin.com/in/david-baden

---
Source: https://flows.cv/davidbaden
JSON Resume: https://flows.cv/davidbaden/resume.json
Last updated: 2026-04-05