# David Berry > Sr Product Designer & CPT | Prev Hearst, iHeart, Co-founder of Cherry Pie Games Location: San Francisco, California, United States Profile: https://flows.cv/davidberry1 As a Product Designer with over 6 years of experience in UX and UI design, I have contributed to a variety of sectors including InsurTech, Entertainment, and Gaming. I specialize in translating design concepts into detailed, production-ready assets, managing design systems, and collaborating across teams to ensure high-quality outcomes. My hands-on expertise in Figma, coupled with my experience in prototyping, user research, and QA, equips me to deliver impactful, user-centered designs. I thrive in fast-paced environments, working closely with cross-functional teams to ensure design consistency and usability across platforms. When the laptop closes, I enjoy staying active in the gym, spending time with my family, exploring good food, and playing calming games. ## Work Experience ### Certified Personal Trainer @ FITNESS SF Jan 2025 – Present | San Francisco, California, United States I’m a full-time CPT at Fitness SF, where I work with members of all backgrounds to build strength, confidence, and long-term movement habits. My approach blends education, accessibility, and consistency — whether I’m training someone new to the gym or refining performance with an experienced client. I use the I.O.M. 4Q Model to build customized programs and coach 1:1, buddy, or small group sessions. I also lead equipment orientations and FIT sessions to help members feel confident and safe using the floor. Alongside training, I stay active in managing gym safety, performing floor checks, and creating a positive and inclusive culture for everyone. Even in my first month, I’ve maintained a 100% renewal rate and flipped 7 out of 9 members into active training clients, reflecting both trust and momentum with the people I serve. What matters most to me is creating a space where people feel seen, supported, and capable of growth. I’m passionate about helping others connect movement to their lives, not just their workouts — and I bring that same energy to every session. ### Freelance Product Designer @ Self Employed Jan 2023 – Present | San Francisco Bay Area Established design foundations for a cryptocurrency web app as their first designer, creating a scalable, documented design system and delivering a user-friendly dashboard for crypto-watching and trading. Advised on UX strategy for a B2C sports betting app, guiding founders on differentiating from top competitors by integrating creator-first design, Discord-style community features, and monetization tools tailored for streamers and their audiences. Partnered with a Tokyo-based team of contracted designers and founders for a B2B hospitality management platform, solving UX challenges by developing a dynamic day-planning tool that addressed last-minute closures and enhanced both user joy and business needs. ### Senior Product Designer @ Resilience Jan 2021 – Jan 2023 | San Francisco, California, United States Designed key features for an enterprise cyber risk management platform, including the insurance policy manager, threat intelligence hub, and risk engineer contact portal, ensuring alignment with both user needs and business goals. Created and iterated on high-fidelity mockups and prototypes, quickly adapting the dashboard and design system to a new brand direction within a quarter, significantly reducing development time and meeting tight marketing deadlines. Worked closely with engineers, product managers, and other designers in a global startup environment. Fostered collaboration, shared feedback, and ensured design decisions were aligned across teams. Developed and maintained a custom design system, ensuring consistency and improving design workflows, which reduced project turnaround time. Led user research efforts and applied UX/UI best practices to inform design decisions and improve the overall user experience. Delivered a dashboard that was actively used by thousands of users, including C-suite executives, security personnel, internal advisors, brokers, and third-party vendors, streamlining how cyber risk data was managed and visualized at an enterprise scale. ### Product Designer @ Hearst Jan 2020 – Jan 2021 | San Francisco Bay Area Designed across B2C and B2B product areas, creating wireframes, mockups, prototypes, and high-fidelity designs for consumer-facing and internal products that drove engagement and improved user experience. Built and maintained scalable design systems for multiple brands, ensuring consistency across web and mobile platforms. Delivered pixel-perfect assets and user flows ready for handoff to developers, reducing development time and minimizing design debt. Collaborated cross-functionally with user research, product management, engineering, marketing, and account executives to align customer insights with business goals, shaping cohesive product strategies. Delivered creative, data-driven design solutions to solve complex user challenges. Pitching ideas to stakeholders and incorporating feedback to refine and adapt designs quickly, ensuring successful product launches. Continuously honed technical skills in design tools (e.g., Figma, Sketch) and UX/UI best practices to stay ahead of industry trends and provide the best design solutions. ### Visual Designer @ Ultraview AI Jan 2019 – Jan 2020 | San Francisco, California, United States ### Product Designer / Content Designer @ iHeartMedia Jan 2017 – Jan 2019 | Norfolk, Virginia Designed user interfaces and experiences for iHeartMedia’s CMS platform and streaming app, supporting internal operations and enhancing the user experience for station audiences. Collaborated cross-functionally with engineers, web developers, station programmers, talent, and promotional teams to experiment with and deliver user-centered solutions. Translated leadership goals into wireframes, prototypes, user flows, and detailed design specifications, ensuring alignment between business objectives and user needs. Presented post-launch user insights, stakeholder feedback, and engagement data organization-wide to build shared understanding and drive ongoing product improvements. Contributed to the design of a platform with over 100 million registered users, consistently ranked among the top 10 music apps on the App Store. ### Digital Content Manager @ Beasley Broadcast Group Jan 2016 – Jan 2016 | Augusta, Georgia Led visual and interaction design for station websites, developing cohesive design systems, brand assets, and style documentation. Prototyped and iterated interactive site features in collaboration with program managers, account managers, and digital directors. Built a foundation in scalable design practices that later informed my transition into product design roles. ### Co-founder, Art Lead @ Cherry Pie Games Jan 2014 – Jan 2016 | Orlando, Florida Area Drove the design of user interfaces, experiences, and visual systems for mobile, web, and TV platform games. Developed high-fidelity prototypes and polished UIs for consumer-facing games and internal game engine platforms. Collaborated cross-functionally with designers, developers, product managers, and producers to evolve games from early concept through launch. Mentored junior designers through workshops and built strong relationships with partners, fans, and stakeholders to support product growth and community engagement. ### Visual Designer @ Forged Muscle LLC Jan 2016 – Jan 2016 | Augusta, Georgia Area Created and managed creative direction of app, site, logo, and merchandise. ### Graphic Designer @ E2i Creative Studio Jan 2014 – Jan 2015 | Orlando, Florida Area Worked closely with director and teams to design wire frames, assets, and internal collateral for concepts, consultation, and modern, educational software for community enrichment and research purposes. ### Graphic and Web Designer @ GameDev Knights Jan 2014 – Jan 2015 | Orlando, FL Wanting to put their skills to the test UCF undergrads created the Game Dev Knights, a network of game designers and specialists to organize lectures, game jams, conventions, and workshops. I was one of their founders and creator of their brand which is still used to this day. ### Graphic and Web Designer @ UCF Robotics Club Jan 2014 – Jan 2015 | Orlando, FL The UCF Robotics Club is a nationally competitive robotics and engineering organization. They utilized my services for logo, web design and promotional material. ## Education ### Bachelor's Degree in Digital Media: Web Design University of Central Florida ## Contact & Social - LinkedIn: https://linkedin.com/in/david-berry-351529b2 - Website: https://davidberry.myportfolio.com - Website: https://dribbble.com/d-Berry --- Source: https://flows.cv/davidberry1 JSON Resume: https://flows.cv/davidberry1/resume.json Last updated: 2026-04-05