Directing design strategy for global advertising and creator platforms, serving millions of SMBs and enterprises.

· Scale & Impact: Overseeing design for platforms generating $12B in monthly revenue.

· Organizational Leadership: Leading a 40+ person multi-disciplinary organization across 18 teams to define the future of AI-powered monetization tools.

· Operational Excellence: Pioneering AI-native upskilling and modern Design Ops to accelerate velocity and craft quality across cross-functional workstreams.

· Strategic Roadmap: Guiding the evolution of complex systems to ensure high-impact, scalable experiences that balance advertiser success with long-term user value.

Led customer-facing product experiences for the first industry-wide "unicorn"in global supply chain management.

· Organizational Growth: Managed a 20+ person distributed team across 5 global locations, covering 10 distinct product areas.

· Business Transformation: Spearheaded a redesign ofthe Client App, unifying global sales, operations, and customers onto a single, cohesive platform.

· Impact: Directly improved customer onboarding speed, shipment reliability, and revenue from customs brokerage through targeted UX modernization.

Led design for Citi’s internal venture capital and incubation arm, tasked with building and scaling "future-of-finance" products for the global bank.

· Venture Building: Orchestrated the end-to-end design and GTM strategy for two flagship SaaS products: City Builder (place-based investment) and Worthi (skills-based career growth).

· Function Building: Scaled the design and research function from 0 to 12, establishing a high-performance culture rooted in rapid prototyping and design excellence.

Led the Digital Products & Services portfolio for the world’s leading design and innovation consultancy, known for pioneering Human-Centered Design. Promoted through three levels to lead the Digital Products & Services portfolio and design practice in the NYC studio.

· Executive Advisory: Directed 20+ digital transformation initiatives for C-suite clients in Healthcare, Finance, Federal Government, Retail, and Media.

· Leadership: Led the digital design practice and portfolio in the New York studio.