# David Boardman

> Director of Product Design @ Meta | Transforming Complex Global Systems at Scale (Meta, Flexport, IDEO)

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/davidboardman

Design leader with 20+ years of experience building high-performing organizations and scalable product ecosystems for global category leaders (Meta, Flexport, IDEO). Expert at bridging visionary strategy with operational excellence across B2B and B2C domains. Proven track record of leveraging AI-native workflows, leading digital transformations, and aligning design outcomes with core business goals to drive growth.

## Work Experience
### Director of Product Design @ Meta
Jan 2023 – Present | San Francisco Bay Area
Directing design strategy for global advertising and creator platforms, serving millions of SMBs and enterprises.

· Scale & Impact: Overseeing design for platforms generating $12B in monthly revenue.
· Organizational Leadership: Leading a 40+ person multi-disciplinary organization across 18 teams to define the future of AI-powered monetization tools.
· Operational Excellence: Pioneering AI-native upskilling and modern Design Ops to accelerate velocity and craft quality across cross-functional workstreams.
· Strategic Roadmap: Guiding the evolution of complex systems to ensure high-impact, scalable experiences that balance advertiser success with long-term user value.

### Creative Leader @ Neol
Jan 2023 – Jan 2023

### Director of Product Design @ Flexport
Jan 2021 – Jan 2023 | San Francisco Bay Area
Led customer-facing product experiences for the first industry-wide "unicorn"in global supply chain management.

· Organizational Growth: Managed a 20+ person distributed team across 5 global locations, covering 10 distinct product areas.
· Business Transformation: Spearheaded a redesign ofthe Client App, unifying global sales, operations, and customers onto a single, cohesive platform.
· Impact: Directly improved customer onboarding speed, shipment reliability, and revenue from customs brokerage through targeted UX modernization.

### Head of Design at Citi Ventures @ Citi
Jan 2018 – Jan 2021 | San Francisco Bay Area
Led design for Citi’s internal venture capital and incubation arm, tasked with building and scaling "future-of-finance" products for the global bank.

· Venture Building: Orchestrated the end-to-end design and GTM strategy for two flagship SaaS products: City Builder (place-based investment) and Worthi (skills-based career growth).
· Function Building: Scaled the design and research function from 0 to 12, establishing a high-performance culture rooted in rapid prototyping and design excellence.

### Design Director @ IDEO
Jan 2016 – Jan 2018 | New York, New York, United States
Led the Digital Products & Services portfolio for the world’s leading design and innovation consultancy, known for pioneering Human-Centered Design. Promoted through three levels to lead the Digital Products & Services portfolio and design practice in the NYC studio.

· Executive Advisory: Directed 20+ digital transformation initiatives for C-suite clients in Healthcare, Finance, Federal Government, Retail, and Media.
· Leadership: Led the digital design practice and portfolio in the New York studio.

### Design Lead @ IDEO
Jan 2013 – Jan 2016 | Greater New York City Area

### Principal Interaction Designer @ IDEO
Jan 2012 – Jan 2013 | New York, United States

### Senior Interaction Designer @ frog
Jan 2010 – Jan 2012 | Milan, Lombardy, Italy
Growing craft and strategic thinking at a global design firm.

· Sky Go: Designed Italy’s first streaming app; achieved #2 most downloaded status.
· UBS: Developed the award-winning UBS MobileBanking App (5-star rating).

### Visiting Scholar / Interaction Designer @ Massachusetts Institute of Technology
Jan 2008 – Jan 2010 | Cambridge, Massachusetts, United States
Led design practice at an interdisciplinary research hub at MIT focused on the intersection of human behavior and emerging technology.

· Strategic Partnerships: Managed global industry collaborations with Nokia, Cisco, RAI TV, and Telefónica.


## Education
### Master of Arts - MA in Interaction Design
Domus Academy

### Bachelor of Science - BS in Media & Communication Studies
Università degli Studi di Torino


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/davidboardman
- Website: http://thedavidboardman.com

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Source: https://flows.cv/davidboardman
JSON Resume: https://flows.cv/davidboardman/resume.json
Last updated: 2026-04-07