• Design and ship enterprise-grade global web tools for AppleCare partner businesses that support internal and external users, including complex end-to-end flows synthesizing device diagnostics, support decisions, and communication.

• Lead interaction design and high-fidelity prototypes for integrated AI workflows that help support specialists and partners quickly find the right actions for customers, while keeping the flows simple and predictable under real world constraints.

• Map journeys and service flows across multiple touchpoints, from internal tools to customer facing communication, so that teams can see where handoffs break and where the experience can be simplified.

• Partner closely with product, engineering, business development, and accessibility teams to define product direction, clarify ambiguous requirements, and turn early concepts into shipped features.

• Collaborate with engineering to test prototypes and ensure key tools work flawlessly on both desktop and mobile devices used in support and retail environments for both the customer and the service team.

• Contribute to strategic roadmapping of ambiguous problem spaces by prototyping alternative interaction models, participating in regular design reviews and synthesizing user insights, technical constraints, and business goals into clear priorities.

Request Neural

• Lead team of designers to iterate intuitive user-centric design solutions and communicate with the client to ensure a compelling user experience and customer journey for an Artificial Intelligence (AI) education tutoring responsive web design application.

• Lead creative work sessions to develop consensus and play to the strengths of each designer.

• Develop a new product from the ground up, creating a solid foundation to build upon in future iterations and feature development.

• Collaborate with the client to ensure the product is being developed adhering to the client’s need and expectation, while following best practices.

Nomad Nodes

• Collaborate in iterative design sessions to create a user-centered B2C mobile app to help users find free WiFi, setup WiFi routers that use SAAS to open advanced features and reward users with cryptocurrency for sharing their WiFi publicly.

• Use best practices to make user flows, wireframes, style guide, component libraries, HiFi screens, and developer handover.

• Utilize an informal competitive analysis to gauge the market and establish a baseline of expected user interactions, user flows, UI design styles and colors.

• Deliver exceptional HiFi screens, exceeding client expectations, and empower them to advocate for recruiting and fundraising.

• Lead team in educating the basics of cryptocurrency and rewards based data sharing (proof of coverage) and exploration of UI/UX design based on competitive analysis, product market fit.

• Spearheaded UX and e-commerce strategy collaboration, for a consumer apparel brand, driving a +20% YOY increase in conversion rates through data-informed UX optimizations.

• Led design for responsive product pages, onboarding, and checkout flows, simplifying complex options, reducing friction, and clarifying information to improve completion and reduce abandoned carts.

• Conducted A/B testing, usability research, and accessibility audits, turning findings into concrete design changes and reusable patterns that improved user satisfaction and key business metrics.