Leading cross-functional teams to drive product development from conception to completion with a user-centric focus

• Collaborating with designers and developers to design and deliver innovative solutions.

• Utilizing deep industry domain expertise and data-driven analysis to continuously refine our products and meet the needs of an evolving and inspiring collection of personas.

Drove a strategic vision to court and acquire a new generation of musicians and creators by crafting innovative new products, features, and services that appealed to these new persona.

Applied a persona-driven, user-centric design approach to prototype, wireframe, and validate new capabilities. Gathered technical requirements, wrote definition, and led the SCRUM team(s) efforts along with other cross-functional groups as the product owner, taking these ideas all the way from conception thru completion.

• Created the Sketch Window in Pro Tools, along with the companion iOS application, to bring non-linear editing to the feature-set in a clever and unique fashion.

• Designed and drove development of the GrooveCell and SynthCell plug-ins to bring simple yet powerful synthesis and rhythm programming to all Pro Tools customers

• Released the Pro Tools scripting SDK, an open, language independent API that gives users access to control the application to perform tasks automatically.

• Pro Tools to Sibelius interoperability allows bi-directional communication between these two flag-ship Avid products.

Made Pro Tools the most full-featured audio application by adding innovative new capabilities or by identifying workflow deficiencies and providing best-in-class solutions.

• Designed features, captured requirements, wrote definition, and drove SCRUM team activities.

• Interfaced with customers, studios, a large well-curated beta community, and partners, while also leveraging decades of industry experience and resources to help identify new strategic innovations to bring to market and legacy pain-points to address.

• Responsible for countless features, such as: ARA2.0 support and Melodyne integration, Clip Effects, Ableton Link support, EQ curves, Continuous music creation, and retrospective MIDI.

Designed software applications and services for connecting web-enabled toys and devices to the Leapfrog ecosystem.

• Designed and defined requirements for the ‘Leapfrog Connect’ application (which has become the longest running product in the company portfolio due to the innovative plug-in architecture).

• Prototyped and user-tested all designs for software, services, and interactive content using HTML/CSS/JS or Flash/Actionscript.

Using the assets acquired from Rocket Network, helped to develop the ‘DigiDelivery’ internet appliance for network and internet based media distribution and sharing.

• Validated the correct/best server hardware for OEM.

• Validated both client-side and server-side software.

• Joined the plug-in group and helped design and validate a plethora of Avid audio plug-ins.