• Defined and prototyped experiences for applying coupons and promotions in Amazon’s Search, Cart and Detail Pages for multiple languages.

• Designed innovative user interfaces for internal tools focused on AI generation workflows, which improved user engagement and streamlined processes.

• Led the design of an AI-based image generation tool for marketing events, which provided creative solutions and expanded our marketing capabilities.

• Designed an AI-based tool for creating a bill of materials using any supplied file, which seamlessly integrated into the existing system and improved efficiency.

• Led the design process for B2B mobile app projects from concept to launch, collaborating with product managers and developers to ensure the successful delivery of user-centered designs.

• Responsible for modernizing the UI for the AutoZone B2B app for parts ordering used at independent locations, including live order tracking. The app attained over 125,00 users and $13 million in annual sales, both above goal.

• Modernized the Bill Payment, Transaction History, Order Tracking and Ordering Parts sections of the responsive website for desktop, tablet and mobile.

• Created wireframes, interactive prototypes, and high-fidelity mockups using Figma to effectively communicate design concepts and user flows to stakeholders and development teams.

• Collaborated with designers across the company and implemented a consistent design system across multiple mobile app projects, resulting in improved brand identity and increased efficiency in design iterations.

• Designed retail and pharmacy flows in cart and checkout for the mobile app using Figma.

• Collaborated with cross-functional teams to design and develop mobile app features and enhancements, focusing on delivering user-friendly interfaces and seamless interactions.

• Created wireframes, visual designs, and prototypes for various mobile app projects, ensuring alignment with brand guidelines and design principles.

• Identified, researched and prototyped innovations in sprints as part of the Product Innovation team.

• Conducted competitor analysis and market research to identify trends and opportunities, resulting in the implementation of innovative design solutions.

• Participated in design critiques and brainstorming sessions, contributing creative ideas and insights to drive the evolution of product design strategies.

• Created cart and checkout UI/UX for websites and apps, as well as internal tools for employees.

• Conducted extensive user research to gain insights into user behavior, needs, and pain points, resulting in the creation of design strategies.

• Worked closely with developers during the implementation phase, providing design assets and addressing design-related queries to ensure accurate and pixel-perfect execution.