San Jose, California, United States
At Frore, I learned to thrive in an environment where each new iteration shifted the goalposts and brought about a new weekly agenda. Although these circumstances required adaptability, I found value in the breadth and depth of my experience across sales, marketing, and operations. Though I entered the internship with just a passion for tech and a relentless desire to make an impact, I was able to quickly learn the skills I needed to reach my goals, take ownership of my work, and drive results.
At Frore I:
Generated qualified leads and booked discovery calls by supporting outbound prospecting efforts into 17 enterprise verticals, aligning GTM strategy with market segmentation insights.
Developed a data-driven GTM strategy using customer data insights in Excel to optimize technical compatibility, outreach, and brand positioning, driving a 20% growth in market impact
Built forecasting models with only a 2% variance from actuals to identify high-probability accounts, revealing data-driven insights that shaped our Q3 & Q4 pipeline, marketing, and resource allocation strategy
Built CRM workflows and KPI dashboards to track content performance, sales funnel efficiency, and improve cadences
Tailored product narratives, application summaries, value proposition, and brand messaging for both technical (engineering) and executive (business) audiences
Grew digital presence (30% increase in followers, click-through rate, web traffic) by launching a multi-channel content plan with 30+ posts tailored to six market segments, collaborating with engineering, marketing, and sales teams to align product messaging
Modeled and visually displayed two supply chain shipping cost analyses using shipment data to identify cost inefficiencies and reduce operational spending.
Designed website UI/UX, graphics, and content through creating comprehensive technical product application summaries, videos, news reports, customer success stories, and thought leadership to expand website by 5x