Lead strategic planning across marketing functions. Develop and implement action plans, define KPIs, and monitor progress and performance of key cross-functional projects. Champion insights from customer data, brand and campaign performance, and market data with executive leadership and internal stakeholders to identify opportunities and make tradeoffs decisions. Communicate enterprise priorities and marketing initiatives across the organization to gain buy-in and strengthen company culture.

Led Chewy Brand Marketing, Product Marketing, International Marketing, and Social Media divisions to build awareness and consideration for the Chewy brand with breakthrough full-funnel campaigns and activations. Oversaw the development and execution of go-to-market strategies for the loyalty and auto-replenishment programs that drive over 80% of company sales, and the adaptation of the Chewy brand internationally to meet the unique needs of Canadian pet parents. Fostered deeper connections with customers by partnering with the internal creative teams and external influencers to create relevant and engaging content.

Co-founded and ran Maison Danel, a French Pâtisserie, Viennoiserie, and Salon de Thé, a destination in San Francisco to enjoy beautiful pastries, authentic French cuisine, fine teas, and locally roasted coffee in an elegant salon setting

Oversaw marketing for all business units (Merchandising, Owned brands, Services, Memberships), channels (Online and Stores), and the Petco brand. Partnered with the Operating Committee and Marketing Centers of Excellence to build Petco's brand story and realize its purpose of improving the lives of pets and pet parents. Responsible for Go-To-Market Planning, Brand Strategy, Strategic Positioning, Integrated Execution, Vendor Co-Marketing, and Social Media & Live Commerce

Led key omni-channel initiatives to build customer lifetime value, loyalty, and brand love. Created smarter ways to connect with customers through online and in-store experiences. Built Old Navy’s annual and seasonal marketing strategies through a comprehensive understanding of the customer, brand, and retail landscape. Leveraged data to tell stories and craft presentations for company investor and board meetings. Led team of experts in customer data, consumer research, brand equity tracking, and competitive intelligence. Led inclusivity initiatives as part of the Color Proud Council