First hire in Product, leading the user experience vision and early market validation for an open-source ‘Machine Learning in your database’ solution.

Fluency for optimising information architecture, content strategy, brand positioning, typography scales and digital grid systems - to define brand style guidelines, and extending to tactical delivery for a host of websites.

Built and maintained a small roster of clients.

Led UX/UI design for critical self-service customer journeys at a cloud-native ELT scale-up. Embedded within the product team, I collaborated with PMs, POs, Engineering, Sales, and Marketing. Played a key role in developing a greenfield SaaS payments hub, with responsibilities including continuous user testing, defining user flows, persona modelling, journey mapping, service blueprints, and iterating wireframes (lo-fi to hi-fi). These efforts ensured a shared understanding of the problem space and prioritised time-to-value.

As the first Lead UX Designer in an organisation with over 6,000 employees and 75 offices globally, I introduced and drove a design-led process rooted in a qualitative research approach, providing a contextual understanding of customer pain-points during the iterative journey toward implementing data-driven B2B digital services for the Energy industry. My contribution across various business streams enabled the LR product teams to recognise opportunities as well as design trade-off implications with greater clarity on both a technical and commercial scale. Value shown in the following areas for SaaS applications:

• Reduction in wasted team hours by addressing ill-defined user problems and UX deliverables.

• Contributed to speed to market by offering the right amount of user evidence (from conducted lean UX research) to better inform design decision-making and Road Map priorities.

• Practised UI code-free prototyping for validated learning – lessening burden on Software Engineering teams.

• Partnered with Dev for a smooth hand-off of UI design requirements.

• Incorporated best practice Interaction Design principles to increase adoption rates for a data dense product suite, relied upon by FTSE 100 customers that operate in high risk environments.