# David Fraser > AI Startup Product Lead Location: United States, United States Profile: https://flows.cv/davidfraser I align user experience design with dynamic business strategies, enabling cross-functional teams to solve well-defined, real customer problems — to achieve product-market fit. I thrive in collaborative environments, where I manage teams and partner directly with engineering, taking ownership of the entire product development lifecycle. I’m fortunate to have worked with FTSE 100 companies, scale-ups and early stage start-ups (pre and post product-market fit) ## Work Experience ### Senior Product Manager @ MindsDB Jan 2022 – Present | San Francisco Bay Area ### Lead Product Designer @ MindsDB Jan 2021 – Jan 2022 | Remote First hire in Product, leading the user experience vision and early market validation for an open-source ‘Machine Learning in your database’ solution. ### UX/UI Designer @ Float Colab Jan 2014 – Present | Aberdeen, Scotland, United Kingdom Fluency for optimising information architecture, content strategy, brand positioning, typography scales and digital grid systems - to define brand style guidelines, and extending to tactical delivery for a host of websites. Built and maintained a small roster of clients. ### Senior User Experience Designer @ Matillion Jan 2020 – Jan 2021 | Remote Led UX/UI design for critical self-service customer journeys at a cloud-native ELT scale-up. Embedded within the product team, I collaborated with PMs, POs, Engineering, Sales, and Marketing. Played a key role in developing a greenfield SaaS payments hub, with responsibilities including continuous user testing, defining user flows, persona modelling, journey mapping, service blueprints, and iterating wireframes (lo-fi to hi-fi). These efforts ensured a shared understanding of the problem space and prioritised time-to-value. ### Lead User Experience Designer @ Lloyd's Register Jan 2018 – Jan 2020 | Aberdeen, Scotland, United Kingdom As the first Lead UX Designer in an organisation with over 6,000 employees and 75 offices globally, I introduced and drove a design-led process rooted in a qualitative research approach, providing a contextual understanding of customer pain-points during the iterative journey toward implementing data-driven B2B digital services for the Energy industry. My contribution across various business streams enabled the LR product teams to recognise opportunities as well as design trade-off implications with greater clarity on both a technical and commercial scale. Value shown in the following areas for SaaS applications: • Reduction in wasted team hours by addressing ill-defined user problems and UX deliverables. • Contributed to speed to market by offering the right amount of user evidence (from conducted lean UX research) to better inform design decision-making and Road Map priorities. • Practised UI code-free prototyping for validated learning – lessening burden on Software Engineering teams. • Partnered with Dev for a smooth hand-off of UI design requirements. • Incorporated best practice Interaction Design principles to increase adoption rates for a data dense product suite, relied upon by FTSE 100 customers that operate in high risk environments. ### Design Sprint Master @ Lloyd's Register Jan 2019 – Jan 2020 | London, England, United Kingdom • Evangelised a human-centric design philosophy, which relied on facilitating Design Thinking workshops (GV, D.School, NNG, Double Diamond) – augmented with ideation techniques to successfully harness multiple perspectives for envisioning product features. • Partnered with Product Managers to define Customer needs vs wants; findings contributed to commercial cost-benefit assessments whilst forming a Product Road Map and go-to-market plan. • Over numerous sessions presented the outcomes of applied Design Thinking to the wider business including C-level execs, contributing to a digital transformation programme. ### Product Design for Innovation Hub @ Lloyd's Register Jan 2019 – Jan 2019 | London, England, United Kingdom • Proven aptitude for translating broad concepts and problems into a pragmatic frame of reference (problem statements, value hypotheses, Design Sprint questions, dependencies, high-risk assumptions, etc) thus making feature functionality considerations more translatable to cross-functional teams. • Successfully facilitated discovery and co-creation workshops for alignment amongst Business Stakeholders and Creative Technologists to help achieve MVP product-market fit. • Collaborated with Data Scientists and Lead Architects to interface machine learning & data analytics technologies, specifically NLP on two separate products. • Developed a persona modelling framework to segment user types; trade-offs to user flows and their knock-on effects could be mapped and evaluated. • Engaged with Software Development to support UI integration; remained conscious of technical constraints whilst making every effort to minimise negative impact on usability. ### UX/UI Designer (Contract) @ Winter Circle Jan 2017 – Jan 2017 | London, United Kingdom • Solo designer working together with the COO, Customer Acquisition Team and Software Engineering Team to envision feature functionality for an Executive Search web platform. • In response to gathered data, my principled design-led approach improved early adoption for new members by optimising UX in three areas: onboarding, multiple user task flows, inline editing and corresponding system behaviours (extending to email inbound marketing). • Attended daily/weekly ceremonies; ran ideation sessions; presented interactive prototypes (Sketch, Invision and Principle) to COO and wider Customer Team leaders for frequent design critique and iteration. • Formalised a Sketch pattern library to aid an efficient working process for re-using and modifying components. ### Creative Manager @ Mearns & Gill Jan 2012 – Jan 2014 | Aberdeen, Scotland, United Kingdom • Led and oversaw large digital branding projects from concept to final delivery. • Managed a team of six, played a key role in performance management as well as recruiting talent for both digital and graphic design teams. • Demonstrated solid aptitude for creative execution when directing the development and delivery of creative content. • Was relied upon to define and secure adequate production budgets; I took full responsibility for staff resources, timeframes, suppliers and technical issues, during the full life cycle of every project I undertook. • Further responsibility included acting on a contingency project plan to implement corrective actions when required, whilst ensuring production milestones were signed off to client’s full satisfaction. • I was actively involved in generating new business amongst both new and existing clients including Total and Conoco Phillips. ### Freelance Creative Producer @ Turner (Turner Broadcasting System, Inc) Jan 2010 – Jan 2012 | Turner House, 16 Great Marlborough Street, London W1F 7HS • Collaborating with stakeholders to produce promotional content on websites & digital channels for Cartoon Network. Shows included: Ben 10, The Amazing World of Gumball and Star Wars Clone Wars. • Responsible for project management of On Air and Cross platform material for a Shared Creative team in multiple regions - EMEA (Europe, Middle East and Africa). • Communicated with relevant stakeholders to verify marketing messages were met and content culturally viable for multiple regions. • Relied upon to demonstrate a strong understanding of corporate brand guidelines and animation techniques. ### Post Production Manager @ Double Take Studios Jan 2009 – Jan 2011 | 31A Clerkenwell Close, London, EC1R 0AT • Integral role in driving workflow output and team performance. • Responsible for developing and implementing best working practice across all projects. • Training, motivating and managing a creative team of 20 Retouchers and Graphic Designers • Coordinated projects with a Sales Team. • Trusted to measure and control production budgets. • Reported weekly to Head of Operations on overrunning projects, risk mitigation, learnings and escalations. ### Junior Art Director @ Saatchi & Saatchi Jan 2009 – Jan 2009 | London, United Kingdom • Viral development for T-Mobile Flash Mob Campaign. Part of a 12-month internship program spent collaborating with a Copywriter. Our time was divided between a selection of traditional and digital advertising agencies. As a creative team, we were expected to respond to pre-defined advertising strategies with executions across press, TV, radio and digital. ### Junior Art Director @ VCCP Jan 2008 – Jan 2009 | London, United Kingdom • Radio script development for Compare The Meerkat. • Art direction for O2 mobile press and digital. • Assisted on pitches for Ryvita and Innocent. Part of a 12-month internship program spent collaborating with a Copywriter. Our time was divided between a selection of traditional and digital advertising agencies. As a creative team, we were expected to respond to pre-defined advertising strategies with executions across press, TV, radio and digital. ### Junior Art Director @ karmarama london Jan 2008 – Jan 2008 | London, United Kingdom • Assisted on various new business pitches. Part of a 12-month internship program spent collaborating with a Copywriter. Our time was divided between a selection of traditional and digital advertising agencies. As a creative team, we were expected to respond to pre-defined advertising strategies with executions across press, TV, radio and digital. ### Junior Art Director @ Albion London Jan 2008 – Jan 2008 | London, United Kingdom • Created online content for GiffGaff mobile networks. • Script development for Zoopla online commercials. Part of a 12-month internship program spent collaborating with a Copywriter. Our time was divided between a selection of traditional and digital advertising agencies. As a creative team, we were expected to respond to pre-defined advertising strategies with executions across press, TV, radio and digital. ### Junior Graphic Designer @ Ark Design Studios Jan 2004 – Jan 2007 Responsible for the production of graphic artwork for Press. A strong working knowledge of lithographic printing process was retained. Worked closely with product photographers, acquiring a strong working knowledge of studio lighting methods. ## Education ### Professional Certificate in Interaction Design Specialty; UX Research Specialty Nielson Norman Group ### Post-grad diploma in Creative Writing and Art Direction in Advertising West Herts College, Watford ### BA (Hons) in Graphic Design Kingston University ### BTEC in Design and Applied Arts Warwickshire College ### North Leamington School ## Contact & Social - LinkedIn: https://linkedin.com/in/dav1df - Portfolio: http://www.floatcolab.com --- Source: https://flows.cv/davidfraser JSON Resume: https://flows.cv/davidfraser/resume.json Last updated: 2026-04-13