# David G. > Senior Product Designer at IBM Research | Leading end-to-end product design for complex B2B tools in deep tech Location: New York City Metropolitan Area, United States Profile: https://flows.cv/davidg David Gonzalez is a Senior Product Designer and design facilitator with over 6 years of experience in developing and implementing user-centered design strategies for web and mobile applications. He has a proven track record of leading projects from concept to launch, resulting in increased user engagement and satisfaction. With expertise in conducting user research, creating user personas, and developing user journeys to inform the design process, David is skilled at facilitating design sprints and workshops to align stakeholders and cross-functional teams around a common design vision. Currently at IBM as an Advisory Innovation Designer, David leverages the IBM Value Engineering Methodology to deliver a unique client co-creation experience. In this role, he facilitates collaborative design sessions with clients and the IBM account team to co-create and co-execute an initial iteration of an MVP, and then validate that technology or solution leading to meaningful business outcomes for the client and grow IBM's hybrid cloud platform. David previously worked as a Principal Designer at EquityMultiple. He led product design efforts throughout the entire product lifecycle and used design thinking methodologies to work across departments and bring in new ideas for their users and platform. Additionally, he was responsible for aligning and pushing EquityMultiple's design aesthetics for their organization's brand across different touch-points. David's experience also includes work as a freelance illustrator, creating original illustrations for use in advertisements, books, magazines, packaging, greetings cards, and newspapers, as well as in-house staff illustrator and graphic designer roles at Paperless Post and NYLON Magazine. David is an expert in enterprise solution design, user experience design, facilitation, design thinking, design strategy, design systems, agile project management, user experience design (UED), user interface design, and web design. If you're looking for someone who is passionate about creating intuitive and user-friendly products, has a strong ability to lead projects from concept to launch, and is an excellent communicator and collaborator, then David Gonzalez is the right person for you. Connect with David on LinkedIn to learn more about his work and how he can help you achieve your business goals. ## Work Experience ### Senior Product Designer @ IBM Jan 2024 – Present | Yorktown Heights, NY Directly responsible for leading the end-to-end design execution for Design, Testing and Analysis tools to help IBM researchers develop next-generation semiconductors. Partner closely with Product, Design, and Engineering leadership to transform zero-to-one visions into initiatives, and delivery. Skills: Product Design • User Experience Design • User Research • UX Design • Content Design • User Experience Writing • Figma • Information Architecture • User Journey Mapping • Wireframing • Design Thinking • Product Strategy • Design Systems • Product Requirement Definition • Platform Design • Product Requirements • Interaction Design • Prototyping • Typography • User Interface Design • Object Oriented UX • User Flows • Storyboarding • Innovation Design • Problem Framing • Usability Testing • User Interviews • User Acceptance Testing • Presentations • Design Hand-off • Cross-functional Coordination ### Advisory Innovation Designer @ IBM Jan 2023 – Jan 2024 | New York City Metropolitan Area • Facilitated Fortune 500 clients through Enterprise Design Thinking activities to frame business opportunities and co-create solutions leveraging IBM’s Hybrid Cloud and Generative AI technologies, leading to over $17M revenue growth and over $27M sales opportunities progressed in 2022-2023. • Lead UX designer in a diverse team of data scientists, solution architects, software developers, business transformation consultants, leading human-centered design practices for client engagements, such as design sprints, solution fictions/futures, journey mapping, and mental modelling to inform the client’s digital transformation strategy. Skills: Product Design • User Experience Design • User Research • UX Design • Content Design • User Experience Writing • Figma • Information Architecture • User Journey Mapping • Wireframing • Design Thinking • Product Strategy • Design Systems • Product Requirement Definition • Platform Design • Product Requirements • Interaction Design • Prototyping • Typography • User Interface Design • Object Oriented UX • User Flows • Storyboarding • Innovation Design • Problem Framing • Usability Testing • User Interviews • User Acceptance Testing • Presentations • Design Hand-off • Cross-functional Coordination ### User Experience Designer @ IBM Jan 2021 – Jan 2023 | New York City Metropolitan Area • Designed low-fidelity to hi-fidelity wireframes and clickable prototypes using Figma design software and leveraging IBM Carbon Design System for customer pre-sales proof of technology experiences. Skills: Product Design • User Experience Design • User Research • UX Design • Content Design • User Experience Writing • Figma • Information Architecture • User Journey Mapping • Wireframing • Design Thinking • Product Strategy • Design Systems • Product Requirement Definition • Platform Design • Product Requirements • Interaction Design • Prototyping • Typography • User Interface Design • Object Oriented UX • User Flows • Storyboarding • Innovation Design • Problem Framing • Usability Testing • User Interviews • User Acceptance Testing • Presentations • Design Hand-off • Cross-functional Coordination ### Product Designer @ EQUITYMULTIPLE Jan 2019 – Jan 2021 | New York, New York, United States As EquityMultiple’s sole lead designer, my role is split between two departments; the product development department and the marketing and branding department. On the product side, I lead our product design efforts throughout the entire product lifecycle. I drive our design standards and set design as a core competency and differentiator. I use design thinking methodologies to work across departments and bring in new ideas for our users and platform. I think strategically about how to scale and level-up our company's design maturity which includes our design practices, our platform, and our people. On the marketing and brand side, I align and push our design aesthetics for our organization’s brand across our different touch-points, providing guidelines along the way for future growth of the team and the brand. ### User Experience Design Specialist @ BGX Studios Jan 2018 – Jan 2019 | New York, NY Design Consultant on various client projects, including: UX Facilitator for design sprint with multiply stakeholder for a bilingual digital product for a non-profit to support workers who have experienced wage theft. Conducted bilingual user research including multiple rounds of user interviews, heuristic evaluations, ideation, and usability testing. Wire-framed and prototyped different versions of the designs, some in English and Spanish. • Design hand-off to developers with deliverables including research findings, style guide, design systems, digital assets, prototype, and all relevant Figma, Sketch, and Adobe XD design files. Skills: Product Design • User Experience Design • User Research • UX Design • Content Design • User Experience Writing • Figma • Information Architecture • User Journey Mapping • Wireframing • Design Thinking • Product Strategy • Design Systems • Product Requirement Definition • Platform Design • Product Requirements • Interaction Design • Prototyping • Typography • User Interface Design • Object Oriented UX • User Flows • Storyboarding • Innovation Design • Problem Framing • Usability Testing • User Interviews • User Acceptance Testing • Presentations • Design Hand-off • Cross-functional Coordination ### Staff Designer @ Paperless Post Jan 2016 – Jan 2017 | New York, New York, United States • Created over 250+ original illustrations for Paperless Post's digital invitations and greetings cards, driving creative content and helping define the company’s visual language and brand personality. • Positively influenced social media strategy, driving followers' engagement and growth. • Continually enhance job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations; submitting our team's work to industry competitions. ## Education ### Certificate of Completion in UX Design Immersive General Assembly ### Bachelor of Fine Arts (BFA) Maga Cum Laude in Design and Visual Communications, General Fashion Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/dgonzalez-design - Website: https://gonzalezdavid.co/ --- Source: https://flows.cv/davidg JSON Resume: https://flows.cv/davidg/resume.json Last updated: 2026-02-23