Leading product and UX delivery with a focus on clarity, scalability, and measurable outcomes across e-commerce and SaaS environments. I drive product and UX strategy end-to-end, from discovery and prioritization through research, prototyping, usability validation, execution, and release accountability. With a decade of experience in e-commerce operations, I build systems that connect UX design, analytics, and automation into repeatable, scalable workflows.

Focus areas include product discovery and prioritization, cross-functional alignment with engineering and stakeholders, analytics-informed decision making, accessibility best practices, and scalable UX systems that support ongoing iteration and delivery.

I work comfortably across modern product, design, and analytics platforms, using the right tools to support clarity, research, iteration, and delivery.

Led end-to-end UX and design improvements for a small founder-run custom apparel business, rebuilding site structure, navigation, and visual hierarchy to improve clarity, accessibility, and conversion.

Designed and implemented automation for catalog and image management, cutting upload time and human error by over 40%. Built systems and reusable UI patterns that reduced bounce rate, supported faster merchandising, and improved revenue performance.

Delivered thousands of product designs while also managing UX strategy, trend analysis, and customer behavior insights, ensuring the business could adapt quickly to changing demand while staying consistent in brand and presentation.

Created and scaled a 10K+ SKU pop-culture apparel brand from the ground up, combining creative design, UX strategy, and business operations into a scalable e-commerce system.

Designed and implemented site architecture and checkout flow improvements that increased conversion by 34% and average order value by 128%. Directed SEO, marketing, and creative strategy to lift repeat-buyer rate by 89%.

Used analytics, automation, and emerging AI tools to forecast demand, identify trends, and guide merchandising. Built automation systems for product uploads and inventory to eliminate operational bottlenecks.

Led and trained a cross-functional team of seven across design, marketing, and fulfillment. Managed vendor negotiations and supplier relationships with over 100 partners, advising on IP compliance and product integration to maintain brand integrity.

Managed California, Nevada, Arizona, and Hawaii territories plus national e-commerce partnerships; drove more than $25M in B2B sales across online and retail channels.

Managed Amazon 1P brand business, contributing to $43M+ in platform sales.

Opened new accounts and expanded distribution, delivering a 26.8% lift in territory revenue.

Led MAP enforcement, pricing discipline, and retailer UX optimization for digital listings.

Partnered with national marketing and e-commerce teams to refine product presentation, conversion flow, and promotions.

Built pipeline, forecasting, and CRM discipline; negotiated programs with key retailers.

Regularly consulted cross-functional leadership on channel health, growth opportunities, and digital retail execution.

Recognized with multiple sales awards, highlighted by Sales Rep of the Year.