Key contributor to Roku Sports – Played a key role in developing the branding and marketing assets for Roku Sports, ensuring a cohesive visual identity.

Managed design assets end-to-end – Oversaw asset creation, implementation, and optimization, ensuring consistency across marketing, product, and partner channels.

Aligned multidisciplinary teams – Worked closely with product managers and marketers to ensure design strategy met business objectives and maintained brand integrity.

Scalable design systems – Established guidelines and templates for Roku Sports assets to streamline future updates and maintain brand consistency.

High-impact storytelling – Developed compelling visuals that effectively communicated the value of Roku Sports to both internal stakeholders and consumers.

Lead Roku Sports’ creative strategy by driving design initiatives - Aligned marketing and product teams, and managed external collaborations to deliver a cohesive on-platform experience.

Responsible for designing Roku direct sales and The Roku Channel production of on-device creative touchpoints (banners, screensavers, microsite, social, and email) for major tentpole campaigns. US and International; Holiday, National Streaming Day, and March Madness.

Illustrated multiple character sets for The Roku Channel to increase engagement. Successful results led to a second round of illustrations.

Designed and illustrated character scenes that were then animated by the video team to promote Roku’s latest OS update.

• Designed landing pages, HTML5 banners, and OOH banners for multiple client campaigns.

• Designed and developed websites with WordPress. Prototyped in Sketch. Built with HTML, CSS, PHP, and JavaScript. Designed with UX best practices.

• Coordinated and led video production shoots. Directed voice-over and on-screen actors. Collaborated with external motion animation agency, copywriters, videographers, and photographers.

• Produced video content to create compelling stories for a wide audience.

• Assisted in 46Mile brand development. Developed brand guidelines to ensure consistency across company touchpoints and social channels.

• Designed eBooks, infographics, and newsletters for the inbound marketing team.

• Responsible for creative direction, budget costs, and setting timeline for all creative projects.

• Created static banner ads for the distribution network.

• Designed logos for local Washington State high schools. Logos were screen printed on athletic wear and other apparel.

• Digitize artwork and finalize to meet printing specs.

• Meetings with local high school coaches to get feedback on designs.

• Designed in-store banner sales ad.

• Built presentation templates for the sales team.

Provided in-game UI design, character designs, storyboards, and concept artwork.