# David M Chen > Senior Visual Designer | Roku Sports, AVOD & SVOD | Strategic Thinker in Product & Marketing Design Location: Milpitas, California, United States Profile: https://flows.cv/davidmchen I’m a Senior Visual Designer driven by creativity and strategic thinking, crafting engaging experiences that blend brand storytelling and product design. At Roku, I play a key role in shaping the visual identity of Roku Sports, AVOD, SVOD, and premium subscriptions, ensuring cohesive and compelling design across marketing and product touchpoints. With a background in graphic design, illustration, motion, and digital marketing, I bring a versatile, strategic approach to every project. I thrive in fast-paced, cross-functional environments, collaborating with marketers, product managers, and engineers to align design with business goals and user engagement. I’m always looking to push creative boundaries, refine my craft, and explore new design disciplines. Whether through branding, UI visuals, animation, or storytelling, I aim to create designs that not only look great but also drive impact. ## Work Experience ### Senior Visual Designer @ Roku Inc. Jan 2021 – Present | San Jose, California, United States Key contributor to Roku Sports – Played a key role in developing the branding and marketing assets for Roku Sports, ensuring a cohesive visual identity. Managed design assets end-to-end – Oversaw asset creation, implementation, and optimization, ensuring consistency across marketing, product, and partner channels. Aligned multidisciplinary teams – Worked closely with product managers and marketers to ensure design strategy met business objectives and maintained brand integrity. Scalable design systems – Established guidelines and templates for Roku Sports assets to streamline future updates and maintain brand consistency. High-impact storytelling – Developed compelling visuals that effectively communicated the value of Roku Sports to both internal stakeholders and consumers. Lead Roku Sports’ creative strategy by driving design initiatives - Aligned marketing and product teams, and managed external collaborations to deliver a cohesive on-platform experience. ### Graphic Designer @ Roku Inc. Jan 2019 – Jan 2021 | San Jose, California, United States Responsible for designing Roku direct sales and The Roku Channel production of on-device creative touchpoints (banners, screensavers, microsite, social, and email) for major tentpole campaigns. US and International; Holiday, National Streaming Day, and March Madness. Illustrated multiple character sets for The Roku Channel to increase engagement. Successful results led to a second round of illustrations. Designed and illustrated character scenes that were then animated by the video team to promote Roku’s latest OS update. ### Sr Creative Producer @ 46Mile | part of Hearst Corporation Jan 2016 – Jan 2019 | San Francisco Bay Area • Designed landing pages, HTML5 banners, and OOH banners for multiple client campaigns. • Designed and developed websites with WordPress. Prototyped in Sketch. Built with HTML, CSS, PHP, and JavaScript. Designed with UX best practices. • Coordinated and led video production shoots. Directed voice-over and on-screen actors. Collaborated with external motion animation agency, copywriters, videographers, and photographers. • Produced video content to create compelling stories for a wide audience. • Assisted in 46Mile brand development. Developed brand guidelines to ensure consistency across company touchpoints and social channels. • Designed eBooks, infographics, and newsletters for the inbound marketing team. • Responsible for creative direction, budget costs, and setting timeline for all creative projects. • Created static banner ads for the distribution network. ### Graphic Designer @ Kimmel Athletics Jan 2006 – Jan 2015 | Greater Seattle Area • Designed logos for local Washington State high schools. Logos were screen printed on athletic wear and other apparel. • Digitize artwork and finalize to meet printing specs. • Meetings with local high school coaches to get feedback on designs. • Designed in-store banner sales ad. • Built presentation templates for the sales team. ### UI Designer / Concept Artist @ Primate Games Jan 2005 – Jan 2006 | Greater Seattle Area Provided in-game UI design, character designs, storyboards, and concept artwork. ## Education ### Front-End Development Coding Dojo ### Computer Science De Anza College ### Associate of Arts (AA) in Computer Animation and Design Art Institute of Seattle ## Contact & Social - LinkedIn: https://linkedin.com/in/chentiki - Portfolio: https://chentiki808.myportfolio.com --- Source: https://flows.cv/davidmchen JSON Resume: https://flows.cv/davidmchen/resume.json Last updated: 2026-04-13