Designed the next generation of Augmented Reality creation and platforms tools: Blippbuilder, Blippar Dashboard, Blippar Analytics and blippar.com.
Delivered a UX vision, along with a plan for evolutionary, iterative updates to actualize the larger goal over time.
Imparted day-to-day design leadership, fostering a shared understanding of the human-centric intersection between design, content, business, and engineering.
Conducted generative research, created wireframes, mockups and prototype concepts for the Blippar App, internal content creation tools, and pitches to potential partners, clients and investors.
