SUMMARY • Extensive experience leading user-centered product strategies and designs end-to-end • Achieved measurable outcomes for customers and businesses • Designed for complex, B2B SaaS enterprise applications in Business Process Automation, Healthcare, Enterprise Resource Planning (ERP), and CivicTech •...

2024 — NowIndependent ContractorSenior Product & UX Designer

2024 — Now

2024 — NowWe VoteSenior UX Designer

2024 — Now

- CivicTech, Nonprofit --

WeVote is a mobile-first, nonpartisan social voter guide platform that informs Americans about their ballot items and suggests candidates and measures that match a voter’s profile.

Designing 0-1 custom HR management system, in collaboration with CTO/Co-founder.

Created 0-1 Voter Challenge feature, aimed to drive acquisition/retention.

Designed new features for the Candidate page, in collaboration with engineer and fellow designer, resulting in increased activation and engagement.

Analyzed data and user sessions to identify usability issues and designed improved interactions.

2021 — 2023CeligoSenior Product Designer

2021 — 2023

- B2B, SaaS | Series C startup --

Celigo provides a B2B SaaS Business Process Automation platform that helps businesses be more efficient and profitable.

Led end-to-end design of new automation test mode feature and accompanying in-app Pendo user guide, collaborating with PM, CTO/Co-founder and customers.

IMPACT: 83% feature adoption and 78% customer satisfaction score, contributing to increased new user activation.

Designed new team collaboration features to increase time-in-app and customer value. Partnered with PM and UX researcher on problem discovery and usability testing.

IMPACT: +16% daily active users and +12% engagement, contributing to increased retention.

Conducted continuous quantitative/qualitative user research to identify JTBD, pain points and product-led growth opportunities, partnering with PMs and engineers.

IMPACT: Usability improvements were implemented in every release and new features added to the roadmap.

Designed improved free-trial and new user onboarding workflows, collaborating with Marketing and Sales teams.

IMPACT: Reduced time to value and increased activation, contributing to higher conversions.

Collaborated with engineers on review of design system debt, improving and expanding components.

IMPACT: Improved alignment of engineering and design team component libraries, resulting in consistent and optimized UI.

2020 — 2021Earth Elements Design CenterSenior UX/UI Designer

2020 — 2021

Remote

- B2B, ERP --

Earth Elements is a supplier of high-end building materials and homebuilding project management company.

Designed new modules for project estimates and order management for their internal Enterprise Resource Planning system (ERP) to make staff more efficient and daily tasks faster to complete.

IMPACT: Improved average time on task by 27%, resulting in faster completion of customer projects and contributing to increased revenue.

Observed and interviewed staff to discover painpoints, needs and opportunities for workflow improvements.

IMPACT: Collaborated with PM and CEO on adding feature and usability improvements to the roadmap, leading to increased staff productivity and customer satisfaction.

Redesigned item catalog and conducted prototype testing with staff members to iterate on concepts; then incorporated stakeholder feedback and partnered with CTO on implementation/design QA.

2019 — 2020Independent ContractorSenior UX/UI Designer

2019 — 2020

Sandata Technologies

(contracted via Anoteros IT consultancy)

- B2B, SaaS, Healthcare --

Sandata develops B2B SaaS healthcare business management applications, specifically for homecare agencies.

Led redesign of legacy homecare business management web application, as sole designer, collaborating with the PM.

IMPACT: More productive staff, improved patient outcomes and renewed subscriptions.

Conducted quantitative and qualitative user research to discover painpoints, needs and opportunities for new workflows.

IMPACT: Used insights to collaborate with PM, Sandata leadership and clinical subject matter experts on the product strategy for the MVP.

Designed new client intake task management workflow by digitizing manual processes and adding new features to reduce third party app usage

Education

Academy of Art University

Experience+

Education

Bachelor of Arts (BA)