# David Niederkofler > 🚀 Lead UX/Product Designer | Enterprise, B2B, SaaS | Business process automation, Healthcare, ERP, CivicTech Location: San Francisco, California, United States Profile: https://flows.cv/davidniederkofler SUMMARY • Extensive experience leading user-centered product strategies and designs end-to-end • Achieved measurable outcomes for customers and businesses • Designed for complex, B2B SaaS enterprise applications in Business Process Automation, Healthcare, Enterprise Resource Planning (ERP), and CivicTech • Collaborated cross-functionally on discovery, ideation, and implementation • Conducted user research and testing to validate assumptions • Built, improved and expanded design systems My background is in brand, marketing and graphic design. Originally from Austria, I’m a nature enthusiast and enjoy being active outdoors. SKILLS • User-centered design & design thinking • Problem discovery & UX strategy • Quantitative/qualitative user research & testing • Data analysis • Persona development • Systems thinking and information architecture • UX writing • Sketches, wireframes & prototypes • Rapid iterations • Site maps, user journeys & task flows • Web Content Accessibility Guidelines (WCAG) • Data visualization • Design principles • Design systems • Visual, brand & marketing design TOOLS Figma AI: Uizard, UX Pilot, v0, Lovable Pendo UserTesting SurveyMonkey LogRocket ## Work Experience ### Senior Product & UX Designer @ Independent Contractor Jan 2024 – Present ### Senior UX Designer @ We Vote Jan 2024 – Present -- CivicTech, Nonprofit -- WeVote is a mobile-first, nonpartisan social voter guide platform that informs Americans about their ballot items and suggests candidates and measures that match a voter’s profile. • Designing 0-1 custom HR management system, in collaboration with CTO/Co-founder. • Created 0-1 Voter Challenge feature, aimed to drive acquisition/retention. • Designed new features for the Candidate page, in collaboration with engineer and fellow designer, resulting in increased activation and engagement. • Analyzed data and user sessions to identify usability issues and designed improved interactions. ### Senior Product Designer @ Celigo Jan 2021 – Jan 2023 -- B2B, SaaS | Series C startup -- Celigo provides a B2B SaaS Business Process Automation platform that helps businesses be more efficient and profitable. • Led end-to-end design of new automation test mode feature and accompanying in-app Pendo user guide, collaborating with PM, CTO/Co-founder and customers. IMPACT: 83% feature adoption and 78% customer satisfaction score, contributing to increased new user activation. • Designed new team collaboration features to increase time-in-app and customer value. Partnered with PM and UX researcher on problem discovery and usability testing. IMPACT: +16% daily active users and +12% engagement, contributing to increased retention. • Conducted continuous quantitative/qualitative user research to identify JTBD, pain points and product-led growth opportunities, partnering with PMs and engineers. IMPACT: Usability improvements were implemented in every release and new features added to the roadmap. • Designed improved free-trial and new user onboarding workflows, collaborating with Marketing and Sales teams. IMPACT: Reduced time to value and increased activation, contributing to higher conversions. • Collaborated with engineers on review of design system debt, improving and expanding components. IMPACT: Improved alignment of engineering and design team component libraries, resulting in consistent and optimized UI. ### Senior UX/UI Designer @ Earth Elements Design Center Jan 2020 – Jan 2021 | Remote -- B2B, ERP -- Earth Elements is a supplier of high-end building materials and homebuilding project management company. • Designed new modules for project estimates and order management for their internal Enterprise Resource Planning system (ERP) to make staff more efficient and daily tasks faster to complete. IMPACT: Improved average time on task by 27%, resulting in faster completion of customer projects and contributing to increased revenue. • Observed and interviewed staff to discover painpoints, needs and opportunities for workflow improvements. IMPACT: Collaborated with PM and CEO on adding feature and usability improvements to the roadmap, leading to increased staff productivity and customer satisfaction. • Redesigned item catalog and conducted prototype testing with staff members to iterate on concepts; then incorporated stakeholder feedback and partnered with CTO on implementation/design QA. ### Senior UX/UI Designer @ Independent Contractor Jan 2019 – Jan 2020 Sandata Technologies (contracted via Anoteros IT consultancy) -- B2B, SaaS, Healthcare -- Sandata develops B2B SaaS healthcare business management applications, specifically for homecare agencies. • Led redesign of legacy homecare business management web application, as sole designer, collaborating with the PM. IMPACT: More productive staff, improved patient outcomes and renewed subscriptions. • Conducted quantitative and qualitative user research to discover painpoints, needs and opportunities for new workflows. IMPACT: Used insights to collaborate with PM, Sandata leadership and clinical subject matter experts on the product strategy for the MVP. • Designed new client intake task management workflow by digitizing manual processes and adding new features to reduce third party app usage ### Lead UX/UI Designer @ VCA Animal Hospitals Jan 2013 – Jan 2018 | Remote (via iLink Systems IT Consulting) -- B2B, Veterinary Healthcare -- VCA Animal Hospitals operates 900+ veterinary clinics nationwide. • Led end-to-end new feature designs for VCA’s internal, early-stage hospital practice management platform (web/mobile) and EHR system (Electronic Health Records). IMPACT: More productive staff, increased customer satisfaction and business growth. • Conducted problem discovery and new feature testing at hospitals with doctors and staff. IMPACT: Insights helped validate design ideas and contributed to product strategy planning with PMs and business analysts. • Designed new features include procedure reports editor, inventory manager and patient treatment scheduler, in collaboration with PMs, clinical subject matter experts and engineers. • Maintained, expanded and improved the design system ### Web Designer @ (Freelance) Jan 2013 – Jan 2013 | Remote Clients included: Handles Gastropub, San Francisco Foster Youth Fund, Harvest Asset Group Investments ### Lead Designer @ WAG Creative Jan 2005 – Jan 2013 | Emeryville, CA -- Brand, Graphic and Marketing design -- WAG Creative was a marketing, branding and design agency. SELECTED PROJECTS • Designed multi-channel strategic campaigns for Nestlé frozen food brands spanning web experience, mobile apps, advertising and in-store signage / POS • Created user interface, responsive web and printed experiences for finance, health care and non-profit clients • Transformed consumer research data into infographics, web / mobile apps, PowerPoints and collateral • Devised new product and line extension packaging for Häagen-Dazs and Dreyer’s • Developed complete restaurant brand identity including logo, signage, website and printed materials • Designed B2B product guides, catalogs and sell sheets RESPONSIBILITIES • Manage and participate in all project aspects from client brief to production • Develop brand strategies, concepts and creative direction / design • Lead small team of designers and collaborate with internal marketing and account staff • Design and code web and mobile experiences; design web and mobile UI • Work directly with clients on project scope, revisions and implementation • Coordinate with web developers, production specialists and vendors • Devise headlines, copy and content • Produce, proof and press-check CORE CLIENTS Nestlé, Häagen-Dazs, Dreyer’s / Edy’s, Skinny Cow, Lean Cuisine, Buitoni, Chicken of the Sea, Safeway, Red Bull, Joint Juice, Keen Footware, Saintsbury Vineyards, Mateus & Lucia Family Vineyards, Handles Gastropub, San Francisco Foster Youth Fund, North American Health Plans, Harvest Asset Group, On Course Financial Group ### Designer @ Popgun Design Jan 2001 – Jan 2005 | San Francisco, CA -- Brand, Graphic and Marketing design -- Popgun Design was a branding and design agency. SELECTED PROJECTS • Devised cover concept and participated in production of entire line of 2005 EA Sports video game packaging • Created logo and packaging for Electronic Arts Sims 2 - Nightlife video game extension pack • Developed logo and bottle labels for Taz Vineyards, a Beringer Wine Estates artisan brand • Designed brand identity and package label for Tommy’s Margarita Mix RESPONSIBILITIES • Develop brand strategies, concepts and design of: identity systems, packaging, annual reports, brochures, posters, invitations, menus, album covers, style guides, advertisements, POS, signage and event materials • Participate in all project aspects from client brief to production • Collaborate with internal marketing and account staff • Work directly with clients on project scope, revisions and implementation • Coordinate with photographers, production specialists and vendors • Devise headlines, copy and content • Produce, proof and press-check CORE CLIENTS Electronic Arts, Sony, Ubisoft, Namco, LeapFrog, Beringer Wine Estates, Bonny Doon Vineyards, Tommy’s Original Margarita Inc., Chevy’s Restaurants, Personality Hotels, Cathedral School for Boys, RediShade, Hayward Lumber ### Design Intern @ KBS (kirshenbaum bond senecal + partners) Jan 2000 – Jan 2000 | San Francisco, CA KBS is a global advertising/creative agency. RESPONSIBILITIES Designed and produced websites, web banners, print ads and identities. CORE CLIENTS PeopleSoft, Wine.com, Ricochet, PeopleFirst ## Education ### Bachelor of Arts (BA) in Graphic Design Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/daviduxui --- Source: https://flows.cv/davidniederkofler JSON Resume: https://flows.cv/davidniederkofler/resume.json Last updated: 2026-03-25