# David Oberholtzer > Product Design Lead Location: San Francisco Bay Area, United States Profile: https://flows.cv/davidoberholtzer I've had the luxury of being mentored by some of the best in the business, worked alongside talented teams, and have led small, nimble teams. My varied background from developing brand identities to designing products has given me the foundation to provide design solutions that are scalable from a development perspective, appropriate, and well crafted at each touch point within the user's experience. ## Work Experience ### Product Design Lead @ Kroger Jan 2022 – Present | Remote ### Product Design Lead - Small Business @ Wells Fargo Jan 2020 – Jan 2022 | Remote ### UX and Brand Team Lead - User Experience Studio @ Applied Underwriters Jan 2016 – Jan 2020 | San Francisco Bay Area Highlights • Started the UX Studio at Applied Underwriters from the ground up and implemented best practices on UX process and governance. • Led corporate website redesign that was a recipient of numerous design awards. • Championed effort to design and build a component based design system within the REACT framework to drive consistency across all web properties. • Drove overall user experience of entire suite of B2B and B2C products and overall strategy of R&D initiatives. • Core team member on developing the brand experience to support Heartwood Preserve - one of the largest development projects in the U.S. ### UX Design Team Lead - Applications Studio @ Gensler Jan 2013 – Jan 2015 • Responsible for the User Experience of all internal enterprise style application products. • Managed UX Design team in the San Francisco office. • Developed product strategy of platform's on-boarding system. • Championed and led the strategy to bring a consistent design language across platform's suite of applications. • Hands on UX design leader driving product development during design ideation, wireframe, and visual design phases for Intranet Search, Staffing Application, Collection Management Application, Voting Platform product, and various iOS mobile applications. ### Senior Visual UI/UX Designer @ Deem, Inc. Jan 2010 – Jan 2013 | San Francisco Bay Area • Defined and designed the visual look and feel of platform’s e-commerce application. • Visual Design lead of platform's Expense Management application for SMB and Enterprise • Visual Design lead of platform's homepage • Developed platform's white label style guide • Mentored Mid-Level Visual UX Designers • Visual Design lead on white label solution for Citibank's Thank You Rewards platform ### Senior Visual UI/UX Designer @ CBS Interactive Jan 2010 – Jan 2010 | San Francisco Bay Area • Design consultant at CBS Interactive helping them successfully launch a redesign of Chow.com. • Design lead in developing two new visual identities for CHOW’s video properties. • Collaborative member in development of CHOW's iPhone App - Chow Thanksgiving Dinner Coach. ### Senior Visual UI/UX Designer @ liveBooks, Inc. Jan 2009 – Jan 2010 | San Francisco Bay Area • Led the design and development of platform's style guide • Worked with commercial and documentary photographers on articulating their portfolio websites. ### Founder and Creative Director @ Oberholtzer Creative Jan 2007 – Jan 2009 | Philadelphia, PA Founded a full service design collaborative in Philadelphia, PA with a focus on corporate identity and brand design. Selected client list: Avoda Arts, Binghamton University, Center for Literacy, Cheyney University, Lighthouse Medical Publications, Tender Greens, and Bed Bath and Beyond. Co-creator of Visual Culture an industry leading design blog at the time. Content included original content articles, exclusive interviews, and commentary on design and culture. At its height the blog averaged 100k viewers a month. ### Senior Designer/Consultant @ Lincoln Financial Distributors Jan 2005 – Jan 2007 | Philadelphia, PA Senior design consultant for in-house marketing department with close collaboration with editorial staff and creative director to develop print marketing campaigns for Annuities, Investment, and Insurance product lines. ### Art Director @ SpikerDesign Jan 2003 – Jan 2005 | Philadelphia, PA • Art Director for all of SpikerDesign's major accounts such as Aramark Corporation, Johnson and Johnson, and American Express. • Managed projects from strategic/conceptual stage to final deliverable. • Art directed and managed Junior and Mid-level designers. ### Senior Designer @ Pettistudio Jan 1999 – Jan 2002 | New York, New York Began my professional career at award winning boutique studio led by internationally known designer Valerie Pettis. Over the span of two years I grew into a Senior Designer role working on some of Pettistudio's major clients such as National Health Promotion, JP Morgan Chase, AKF Engineers, UNICEF, and Restaurant Associates. Projects included brand identity systems, logo creation, print marketing initiatives, publication design. ### Graphic Design Intern @ Kass Uehling Jan 1998 – Jan 1998 | New York, New York My entry into NYC. Enjoyed my daily walking commute from the Upper East Side to the Lower West Side. Learned from some great professionals as a Design Intern in my Junior Year in college. I worked on design and development of Giddings and Lewis Account. ## Education ### BFA in Graphic Design University of the Arts ### Classical Drawing The Barnstone Studios ## Contact & Social - LinkedIn: https://linkedin.com/in/oberholtzerdavid - Portfolio: https://www.oberholtzercreative.work - Portfolio: https://www.homegrownapp.info --- Source: https://flows.cv/davidoberholtzer JSON Resume: https://flows.cv/davidoberholtzer/resume.json Last updated: 2026-04-13