Equinox+, née Variis, is a digital fitness platform with on-demand and live content from world-class fitness brands such as Equinox, SoulCycle, Rumble, TB12, PURE Yoga, and more.
Worked on key growth initiatives for the direct-to-consumer launch of the Equinox+ app. Led initial design work to integrate Equinox club membership features into the app. Championed design-systems thinking to promote a consistent app experience across different platforms (mobile, tablet, TV, and web) and to increase design and development efficiency.