# David Olmos > Product design at Tonal Location: United States, United States Profile: https://flows.cv/davidolmos Product designer at Tonal, helping people be their strongest. Previously at Equinox Media, launching Equinox+, a multi-channel digital fitness platform. I cut my teeth in the agency world as a designer for many different brands, primarily in entertainment. I switched my focus to product design, and now I think not only about how beautiful something looks, but also how beautifully it works. I pay attention to the little things to make big things happen. ## Work Experience ### Staff Product Designer @ Tonal Jan 2024 – Present ### Senior Product Designer @ Tonal Jan 2022 – Jan 2024 ### Product Designer @ Tonal Jan 2021 – Jan 2022 ### Design Lead @ Free Association Jan 2021 – Jan 2021 ### Senior Visual Designer @ Equinox Media Jan 2020 – Jan 2021 | New York, United States Equinox+, née Variis, is a digital fitness platform with on-demand and live content from world-class fitness brands such as Equinox, SoulCycle, Rumble, TB12, PURE Yoga, and more. Worked on key growth initiatives for the direct-to-consumer launch of the Equinox+ app. Led initial design work to integrate Equinox club membership features into the app. Championed design-systems thinking to promote a consistent app experience across different platforms (mobile, tablet, TV, and web) and to increase design and development efficiency. ### Product Designer @ Equinox Media Jan 2020 – Jan 2020 | New York, United States ### Senior Product Designer @ 360i Jan 2019 – Jan 2020 | New York, NY Focused on establishing modern, scalable design systems for clients. Lead product designer while redesigning MINI USA’s web experience. Worked closely with Analytics, Conversion, and SEO teams to identify user-behavior patterns and pain points across the existing site to inform design decisions. Crafted an experience that better served business as well as user goals. ### Product Designer @ 360i Jan 2016 – Jan 2019 | New York, NY Worked closely with UX architects, content strategists, and other product designers to craft user-centric, responsive web experiences for multiple brands. Responsible for high-fidelity wireframing, interactive prototyping, UI design, and developer handoff. Created design variations for A/B and preference testing in conjunction with Conversion team. Clients included Canon, Kellogg’s, Perrier, Lean Cuisine, Nespresso, and Enterprise. ### Social Designer @ 360i Jan 2014 – Jan 2016 Responsible for designing social content for the Bravo and Oxygen networks. Collaborated closely with our Social Marketing team and the clients to evolve creative output across their social channels. Designed motion graphics, created animated GIFs, and edited video for use on social. ### Associate Designer @ 360i Jan 2013 – Jan 2014 | New York, NY Worked collaboratively with community managers, art directors, and copywriters across several different brands with a focus on creating engaging social content. Designed robust content templates used by community managers to easily create pieces of content that fit within brands’ established style guides. ### Community Management Intern @ 360i Jan 2012 – Jan 2013 | New York, NY Assisted in managing Facebook and Twitter pages for various brands. Helped write responsive messaging to users that reflected brand personality and tone-of-voice. Compiled data using social monitoring tools for client-facing weekly, monthly, and quarterly reports. Assisted content managers with design and photo editing. Clients: Oreo, Coca-Cola, Kraft, Philadelphia Cream Cheese, Cracker Barrel. ### Creative Advertising Intern @ Nickelodeon Jan 2011 – Jan 2011 | New York, NY Created onboarding materials used internally by the Creative Advertising department. Designed and edited a department-wide newsletter that contained industry news relevant to the department, its clients, the Nickelodeon network, and its parent company, Viacom. ## Contact & Social - LinkedIn: https://linkedin.com/in/justolmos - Portfolio: https://justolmos.com --- Source: https://flows.cv/davidolmos JSON Resume: https://flows.cv/davidolmos/resume.json Last updated: 2026-03-30