# David Pacheco

> Design Leadership at Netflix

Location: San Francisco, California, United States
Profile: https://flows.cv/davidpacheco

As a digital product designer with over 15 years of experience, I have had the privilege of working with a diverse range of companies, including small startups and industry leaders such as Netflix, Apple, Twitch, and many more. 

Throughout my career, I have gained the ability to comfortably handle all stages of the design process, from high-level strategy to pixel-perfect execution, and I have been fortunate to be recognized with multiple awards for my work along the way.

My mission is to create innovative experiences that are useful and highly well-crafted, with the goal of adding value to the business and, ultimately, making people's lives better.

## Work Experience
### Senior Product Design Manager @ Netflix
Jan 2026 – Present | Los Gatos, California, United States
Managing the TV Design team, providing strategic direction while partnering with Product and Engineering to align product experiences with our platform vision.

### Senior Staff Product Designer @ Netflix
Jan 2024 – Jan 2026 | Los Gatos, CA
Led transformative projects for the TV experience, including the platform’s first major redesign in over a decade.

### Staff Product Designer @ Netflix
Jan 2021 – Jan 2024 | Los Gatos, CA
Led projects across all platforms (TV, Mobile and Web) to drive product innovation, with a focus on creating personalized experiences that leverage design and machine learning to help members find content tailored to their individual needs and context.

### Design Director @ Elephant
Jan 2020 – Jan 2021 | San Francisco Bay Area
Creative leader for the main client, Apple. Working alongside their team, I designed a variety of projects ranging from iOS and macOS apps to web platforms for various businesses such as Apple Store, Apple Support, Apple Music, and Apple Newsroom, among others. Also, played a key role leading a talented design team, designing and evolving digital products for other world's top companies like Beats, Twitch, and Cisco.

### Associate Design Director @ Elephant
Jan 2019 – Jan 2020 | San Francisco Bay Area

### Design Lead @ Elephant
Jan 2017 – Jan 2019 | San Francisco Bay Area

### Product Design Professor @ EBAC - Escola Britânica de Artes Criativas
Jan 2017 – Jan 2017 | São Paulo Area, Brazil
Mobile Application Design class.

### Design Lead @ Huge
Jan 2016 – Jan 2017 | São Paulo Area, Brazil
Played a crucial role in expanding operations to establish a new office in São Paulo. I built, led, and mentored the first design team, while continuing to design digital products and winning pitches for new businesses, with FIAT and Itaú among our key clients.

### Senior Product Designer @ Huge
Jan 2015 – Jan 2016
As a multidisciplinary designer, I collaborated with high-profile clients in the finance industry, including Davivienda in Colombia and BV Financeira in Brazil. I contributed to business growth with innovative ideas, led client presentations, oversaw recruitment efforts, and provided UX training sessions.

### Freelance Designer @ Self-Employed
Jan 2012 – Jan 2015 | Dublin, Ireland & São Paulo, Brazil
Freelance work with a focus on digital products, alternating between solo projects from design to coding for tech start-ups and NGOs, and partnering with some of the largest design agencies around the world like DesignworksUSA BMW Group (US) and The Brand Union (Ireland).

### Design Manager @ La Gracia
Jan 2011 – Jan 2012 | São Paulo Area, Brazil
Led the design team, overseeing the creation of visual identities for presentations of global brands including Nike, Coca-Cola, Dove, Nivea, SAP, Citibank. Collaborated with cross-functional teams to develop compelling presentations. Conducted workshops and training to enhance non-designers' presentation skills.

### Designer & Co-Founder @ estúdio Alba
Jan 2009 – Jan 2011 | Maceió, AL
I began my career as a graphic designer and illustrator, creating visual identities and experimenting with design for cultural events. Our work received international recognition, having been featured in some of the world's most popular design and art magazines. We were also invited to speak at some of the largest creativity festivals in Latin America.


## Education
### Master of Business Administration (MBA) in Strategic Design
ESPM

### Bachelor's degree in Graphic Design
UNINASSAU


## Contact & Social
- LinkedIn: https://linkedin.com/in/pachecodavid
- Portfolio: http://www.davidpacheco.co/

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Source: https://flows.cv/davidpacheco
JSON Resume: https://flows.cv/davidpacheco/resume.json
Last updated: 2026-03-30