Forma is a life benefits platform that enables modern companies to design and scale flexible, global benefits programs with options that fit employee’s lives, from health and wellbeing to lifestyle – and beyond.

Reported to CPO - see references

Led full design lifecycle for onboarding, end-of-treatment, and other therapeutic features 0-1, resulting in 16% faster onboarding, improved information retention, and increased engagement with therapeutic.

Partnered with clinical stakeholders to develop complex therapeutic and medical experiences, translating requirements into extensible features to improve clinical outcomes.

Better Therapeutics ("Better") is the first publicly traded Perscription Digital Therapeutic company in the United States. Better is developing first-in-class prescription digital therapeutics to deliver cognitive behavioral therapy to patients to treat cardiometabolic diseases. We use clinically-validated, FDA-regulated software to change the behaviors that cause these diseases thereby improving quality of life, reducing the need for medications, and lowering costs. Our products deliver digital behavioral therapy that integrates neuroscience, lifestyle medicine, and explainable AI into a physician-prescribed mobile medical app, and uses patient-generated data to inform clinical decision-making and improve treatment outcomes.

One of Dina's earliest employees, pre-seed funding.

Oversaw all phases of product user experience to research, design, and execute strategic vision of product enhancements, new features, and scalability of principal product offering.

Enabled scale of core product offering to increase referral volume 10x month over month. Achieved 1500% total increase in coordination touchpoints on referrals in same period of time.

Partnered with leadership, stakeholders, and users to define product vision, develop the company’s research practice, and implement the first full-scale design system.