# David Sason > Chief Storyteller & Creative Strategist; Content Marketing & Product Marketing Leader; Editorial / Copywriting Unicorn (B2B tech; creative & ad agency; media columnist & blogger); Screenwriter | Stories for Screens, LLC Location: San Francisco, California, United States Profile: https://flows.cv/davidsason I’m a hands-on, SENIOR B2B STORYTELLER, product marketing manager, content marketing manager, content strategist, copywriter, and arts & entertainment columnist who uses all available resources—including Generative AI—to efficiently deliver high-quality output for businesses, big and small, in any industry. A proactive collaborator, I’ve held impactful global roles in groups as diverse as Product Marketing, Demand Generation, Sales Enablement, and Customer Marketing. I’m a master synthesizer, who uses all available data to craft potent messaging that drives awareness, engagement, and demand. My background—in both agencies and media (print and online publications)—has helped me master the art of juggling multiple projects, campaigns, and stakeholders, while meeting changing deadlines and priorities. I’ve guided comprehensive content plans—spanning thought leadership eBooks & videos to case studies & sales enablement assets—from strategy through execution and analysis. My diverse career has trained me to effectively balance creativity, cross-functional goals, and customer obsession. No matter which funnel depth or touchpoint across the customer journey, my targeted messaging resonates. Connecting audience pain points to solutions, I tell the right story at the right time—to convert clicks into customers. --- In a fruitful side gig spanning decades, I've also been a music journalist/arts & entertainment columnist who's interviewed icons from the Beastie Boys to Buddy Guy, as well as a technology and media trends columnist and restaurant critic. I'm currently Arts & Entertainment Columnist / Calendar Editor (covering music, film, television, comedy, theater, etc.) for 270 Media, an incredible Bay Area media group that publishes Marin Magazine, Spaces, and Local Getaways. I’ve also helped with digital marketing and promotion for the award-winning documentary "Mama Gloria," a poignant profile of late transgender sage Gloria Allen. (Visit www.mamagloriafilm.com for festival and streaming info.) And I'm a screenwriter for film and television. Let's chat about the features "Detour" and "Sugarcoated;" the series "Abstract Ink;" and/or the most captivating thing you've watched lately! : ) ## Work Experience ### B2B Content Marketer, AI-powered litigation software @ Syllo Jan 2026 – Present ° Responsible for translating complex, technical legal and AI concepts into clear, compelling content across multiple channels ° Developing long-form content, thought leadership, case studies, deck copy, blog posts, and executive-facing collateral ° Establishing repeatable content frameworks and workflows that streamline creation, review, and approval ° Distilling complex technical concepts into accessible, human-centered language ° Using AI-powered content tools and other enterprise tools for strategy and execution, while operating independently; making decisions under ambiguity; and iterating quickly ### Product Marketing & Content Marketing Consultant / Freelance Copywriter @ Stories for Screens, LLC Jan 2023 – Present | San Francisco Bay Area Current period: May 2023 – present • Combining pathos and logos to translate features and capabilities into clear value for key buyer personas, no matter what industry or job function. • Recent: Content & UI design, copywriting, and content marketing for Syllo.ai; social media (LinkedIn), content, and product marketing for middleware co. NextAxiom; sales and marketing / ABM guides and case studies for Bombora; advisor to AI startup Naya AI; GTM strategy for Equinix Metal bare metal servers; and Vox-style videos for Black & White Zebra tech media. • July 2025—present: Arts & Entertainment Columnist / Calendar Editor (covering music, film, television, comedy, theater, etc.) for 270 Media, a Bay Area group that publishes Marin Magazine, Spaces, and Local Getaways. • Previous: Marketing and content for Red Hat, Cisco, Symantec, IBM, Dell, Cycle Gear, Visage Mobile, Mobile Labs Inc., IBM, Luminox Swiss Watch Co., Smart Meetings Magazine... ### Arts & Entertainment Columnist / Calendar Editor @ 270 Media Jan 2025 – Present 270 Media proudly publishes distinct brands designed to cater to affluent, active audiences through print, digital, mobile apps and luxury events. Let us elevate your brand that is tailored just for you. Marin Magazine: Thought-provoking stories, profiles of Marin personalities, journeys to destinations near and far — Marin Magazine is the single best resource for reaching the region’s most affluent readers. Local Getaways: Our content inspires and empowers travel-minded readers to discover the best of California and Hawaii from a local’s perspective. The Local Getaways website, print Guide, and app are the premier travel information sources for the active traveler. SPACES: SPACES launched in 2015 in the San Francisco Bay Area to support entrepreneurs, artisans and craftsmen in the design world while inspiring others to live well through elevated home design. SPACES lives digitally as well as print in special issues of Marin Magazine. ### Arts & Entertainment Columnist / Calendar Editor @ Marin Magazine Jan 2025 – Present Marin Magazine delivers thought-provoking articles, community news, travel ideas and lifestyle trends to the communities of Marin County. Celebrating the people, places and innovations that make this county of 252,409 people unique. Whether in print, at our website, on social media, or at one of our sponsored events, we share the best of Marin and the Bay Area with the world, supporting our goal to be the most effective communication vehicle targeting the active and affluent Marin County consumer. ### Arts & Entertainment Columnist @ SPACES Magazine Jan 2026 – Present SPACES Magazine was launched in 2016 to be an inspiration and resource for Bay Area residents with aspirational articles featuring work from local architects, interior designers, landscape designers and artisan furniture and accessory makers. Whether in print, at our website, on social media or at one of our sponsored events, we share the best of the design world in the Bay Area while targeting the most affluent homeowners in Marin, San Francisco, South Bay and the Wine Country. ### Arts & Entertainment Columnist / Calendar Editor @ Local Getaways Jan 2025 – Present Local Getaways is here to help you experience new places, indulge your passion for traveling, and find your own perfect getaway! We are a community-based travel site curated by passionate locals and expert travelers. Our team of travel writers offer an inside look at some of the best of everything: from a bucket list adventure to a romantic retreat to a family-fun adventure or to simply escape with your friends — we will show you the way. ### Content Marketing Manager / Customer Marketing Manager @ PwC Jan 2023 – Jan 2025 | San Francisco Bay Area • Copywriting / content management / DAM for PricewaterhouseCoopers’s Artificial Intelligence (GenAI) and EmTech (Quantum Computing, Blockchain, etc.) Research & Development and Products & Tech divisions. • Worked w/ product, marketing & sales leaders to create thought leadership articles & videos, use case & sales guides, event presentations, and customer stories / case studies (internal and external assets). • Scripted, co-produced, and co-edited marketing video series for post- acquisition, GTM launch of Surfaceink Product Design & Development (also product and service web pages, sales presentation deck). ### Senior Product Marketing & Content Marketing Manager, Confluence @ Atlassian Jan 2022 – Jan 2023 | San Francisco Bay Area • Co-led content strategy, creation, and distribution for popular collaboration platform (demo videos, blog articles, case studies, infographics, DAM) targeted to Jira-using technical teams (engineering, product development). • Managed ahead-of-schedule redesign of interactive online product guide (writing, video creation, PM); home page content design and copywriting. • As a PMM in an PMA-award-winning team, I focused on boosting signups and users (freemium; PLG) via persona-targeted and industry use case- centric content, partnering with product and analytics / data science / SEO. ### Content Principal, Instructional Design & Sales Enablement / Podcaster @ Oracle Jan 2020 – Jan 2022 | San Francisco Bay Area Oracle Sales and Partner Academy • Content design and writing of persona- and industry-targeted eLearning training courses for 8k+ sellers and solution engineers of enterprise SaaS (ERP, SCM, HCM), inclusive of distribution and stakeholder management. • Produced, wrote, and hosted fastest-growing sales training podcast series to explore key wins and provide an action plan for AEs with similar deals. • Wrote annual sales kickoff training; hosted new hire product training (LAD, NAA); managed community portal; inaugural member of innovation board. ### Head of Content Marketing, Americas - Lark Suite @ TikTok Jan 2019 – Jan 2020 | San Francisco Bay Area • For the regional launch of collaboration app (Lark Suite), I managed all copywriting (sales presentations, in-product, social, case studies, web content), design, video / animation, and community and social media. • Partnered with sales / business development; revenue marketing / events; and analytics to meet active user goals (focus on technical teams: engineering, product) and to present at high-profile Silicon Valley events. • Worked with UI / UX team on successful “in-app” content (help, upsell) for users; partnered with customer success to craft a successful pipeline of engaged customer evangelists (for case studies, speaking slots, etc.). ### Director of Content & Digital Marketing, GTM PMM Group @ Oracle Jan 2016 – Jan 2019 | San Francisco Bay Area Cloud Business Group (Product Marketing Team) • As go-to-market (GTM) content director for launch of the first-ever HCM cloud suite (post-PeopleSoft acquisition), I managed global content marketing output in partnership w/ field marketing, advertising, and events. • To fuel digital and ABM campaigns, I authored interactive thought leadership eBooks and industry-specific digital guides (retail, financial services, higher education); and bylines (Economic Times). • As part of my PMM duties, I crafted and maintained competitive, SMB, and industry sales guides. I also produced and hosted customer focus groups in APAC and the U.S., with table-specific agendas based on industry. ### Lead Content Strategist – Global Demand Generation Center @ Infor Jan 2014 – Jan 2016 | San Francisco Bay Area • Created highly successful Guide to Manufacturing Software (curated eBook expanded per pipeline performance: became annual, other regions / translations, verticals); Digital Supply Chain podcast with Tata Consulting. • Full-funnel content marketing lead (strategy and copywriting) for industry- first “Cloud Suites” (SCM, HCM, Product Lifecycle Management [Optiva PLM], Configure Price Quote [Sales CPQ], PaaS, Ming.le collaboration). • Advertising and media buying (managed six-figure monthly PPC budget for team); customer conference track leader and user groups host (EMEA, U.S.); liaison to analyst relations for commissioned reports (Gartner). ### Head of Content Marketing & Public Relations @ Focus PDM Jan 2013 – Jan 2014 | San Francisco Bay Area • Managed all content (webinars, guides) and lead gen (PPC, retargeting) for product design, development, and manufacturing firm. • Launched, edited, and contributed to engineering-focused blog targeted to prospective (inventors) and install base customers (Apple, Cisco). • Secured Wired coverage for firm and nascent cannabis client; ran marketing automation; wrote and produced TV commercial and radio ads. ### Columnist (Music, Culture, New Media Trends, Restaurants, Arts & Entertainment) @ North Bay Bohemian Jan 2005 – Jan 2014 | San Francisco Bay Area • Regular contributor and blogger for the North Bay Bohemian (covering Marin, Sonoma, and Napa counties) and Metro Newspaper Group (now known as Weeklys) sister publications, the Metro Silicon Valley and Metro Santa Cruz. • Interview profiles on music icons from the Beastie Boys to Buddy Guy, as well as luminaries from the worlds of comedy and other performing arts. Music and concert reviews contributed to award-winning blog "City Sound Inertia." • Covering technology and new media trends (launch of Pandora internet radio [part of SiriusXM]; the beginning of YouTube monetization and what it means for contributors; “Loudness Wars” in music production). • High-profile social issue cover story on homophobia in reggae music. Restaurant reviewer and culture contributor to award-winning, annual "Best of North Bay" issues. ### Content Marketing Manager, Online / Digital @ Robert Half International Jan 2012 – Jan 2013 • As online content marketing manager, I worked closely with brand marketing managers of three staffing divisions (finance & accounting, legal, and executive management/Protiviti). • Partnering with database marketing, I created top-performing email marketing campaigns; co-launched and did copywriting for three advice blogs; and managed organic SEO content together with vendor iCrossing. • Copywriting, creative direction, content curation, blogging. ### Senior Copywriter / Content Marketing Manager @ Eccolo Media Jan 2011 – Jan 2012 • Senior content marketing copywriter and content strategist. • Technology clients at WBENC-certified woman-owned content marketing agency included: Cisco, Cisco Development Network, Symantec, Norton Antivirus, McKesson, QuorumLabs, Red Hat and YouSendIt. • Authored thought leadership guides for CMOs (curation, social marketing). • Content strategy and creation for B2B case studies, sales enablement guides and white papers. Subjects include cloud computing, security, software development and virtualization. ### Analyst Relations / Events / Social Media / Content @ Radiant Logic Jan 2010 – Jan 2011 • My first role in tech was at this pioneering identity management startup and spanned many spaces (middleware, Zero Trust cybersecurity) and GTM duties (analyst relations/briefings, content, event marketing, social media marketing). ### Advertising Copywriter / Copyeditor @ Chrisad, Inc. Jan 2006 – Jan 2010 • Sole copywriter and editorial adviser for international practice advertising and marketing agency during extended period of sustained quarterly growth. • Direct-response campaigns via brochures, websites, and radio/TV. • Created company style guide. ### Staff Writer / Advertising Operations Manager / Production Assistant @ Common Ground Magazine / Dragonfly Media, Inc. Jan 2004 – Jan 2005 • Writing, reporting, operations, trade shows and collections for monthly progressive magazine in the San Francisco Bay Area. • Feature stories and local news pieces serving an environmentally, politically & socially progressive audience. • Reconfigured traffic cycle to allow two more days for sales team to sell remaining advertising space. ### International Accounts Coordinator @ Portal Publications, Ltd. Jan 2001 – Jan 2004 • Export, customs documentation and sales support for manufacturer of cards, posters and calendars. • Merchandising and logistics for trade shows. • Freight negotiations. ## Education ### Bachelor of Arts in English UCLA ## Contact & Social - LinkedIn: https://linkedin.com/in/davidsason --- Source: https://flows.cv/davidsason JSON Resume: https://flows.cv/davidsason/resume.json Last updated: 2026-04-05