• Led comprehensive user research and usability testing with over 30 participants, boosting customer satisfaction and revenue by 54%.

• Optimized the user onboarding process through A/B testing, increasing user retention by 42% within the first 45 days.

• Achieved an 86% design success rate across 100+ projects by integrating data-driven design decisions, consistently exceeding key business goals.

• Awarded two (pending) patents for AI-driven integrated features that generated a 16% increase in user engagement.

• Designed B2C products for multiple sectors, including sports, e-commerce and gamified challenges boosting user retention and site traffic by 36%.

• Redesigned e-commerce checkout flow, boosting conversion rates by 21% and average order value by 16%.

• Overhauled the company’s product websites, creating a modern UX that resulted in a 59% increase in user engagement.

• Collaborated with the engineering team to implement new features that allowed users to customize product orders, resulting in a 19% increase in revenue from personalized orders.

• Developed innovative gameplay features that boosted player engagement by 30%.

• Partnered with developers to refine UI/UX for gameplay, enhancing player retention and engagement metrics by 10% to 16%.

• Lead cross-functional teams (art, engineering, stakeholders) to align design with overall vision for mini game, reducing design delivery time by 40%.

• Designed digital assets for product launches, improving marketing performance.