# Dayton Kelly > Product Design @ Meta Location: Menlo Park, California, United States Profile: https://flows.cv/dayton I'm deeply invested in how products shape individual lives and society at scale. I advocate for equitable design and engineering, especially in a world rich in diversity. With AI's rapid integration into products, I champion a design philosophy that guides this evolution, ensuring products are inclusive and impactful. Believing in the intersection of design, technology, and business, I continuously immerse myself in learning. I explore the nuances of technology, business dynamics, and socio-political factors influencing product development. My learning journey extends beyond work through books and podcasts on business, tech, and politics. Outside the professional realm, I'm very appreciative of the arts and an Olympic-style weightlifting novice. My seven-year journey with the violin and love for symphony concerts reflect my appreciation for the arts. I lead a healthy lifestyle, valuing exercise, and cherishing connections with friends and family. Thank you for reading my bio and I look forward to connecting. ## Work Experience ### Product Designer @ Meta Jan 2025 – Present | Menlo Park, California, United States AI + Design Systems ### Co-lead, GenAI Experimentation | Design @ Publicis Sapient Jan 2025 – Jan 2025 Leading a team of 16 designers to experiment with generative AI workflows for product design. Developing scalable use cases and best practices that will influence the design operations of over 1,500 designers across North America, Europe, Latin America, and India. ### Product Designer II @ Publicis Sapient Jan 2023 – Jan 2025 | Seattle, Washington, United States • Redesigned a suite of fintech products for BNY Mellon, driving a +220% increase in new business and growing assets under management from $2.4T to $5.3T • Redesigned a mobile app for Verizon with 3M+ monthly active users, improving NPS scores 4x post launch • Led a cross-functional team of 3 designers and 2 engineers to spearhead the company’s first Apple Vision Pro R&D initiative • Established and maintained design systems for product suites in fintech, insurance, and automotive industries ### Product Designer @ Publicis Sapient Jan 2021 – Jan 2023 | Seattle, Washington, United States • Co-led the design and launch of personalization for Mercedes-Benz, resulting in a +460% increase in likelihood of purchase and a +128% boost in lead submissions • Executed UX research for S&P Global’s $44B acquisition of IHS Markit, informing key strategic decisions • Led design on blockchain initiatives for NEOM, Stellantis, and Maserati, contributing to $4.7M in revenue and earning multiple industry awards ### Co-Founder, CEO @ DesignScout Jan 2024 – Jan 2025 | Seattle, Washington, United States Took an AI startup to market and learned a lot of lessons along the way. I led product, design, research and growth. ### Research Assistant, AI @ University of Washington Human Centered Design & Engineering Jan 2023 – Jan 2024 | Seattle, Washington, United States Conducted AI research to discover pathways to build equitable speech and language algorithms ### Co-author and HCI Research Assistant @ University of Washington Human Centered Design & Engineering Jan 2020 – Jan 2022 | Seattle, Washington, United States Augmented Reality for Activism - uncovers the unique opportunities that Augmented Reality can contribute to activism. · Involved in the pilot study; defining the research questions, synthesizing interview findings, and identifying key themes that served as an outline of the research paper · The paper was accepted into the CHI 2022 Conference and a few other notable publications ### Lead Product Designer @ Asha AI Jan 2021 – Jan 2021 | Seattle, Washington, United States • Spearheaded the design and research from 0-1, focusing on product design, user research, accessi- bility, voice, and design systems, ensuring a user-centric and inclusive product • Defined the launch roadmap, collaborating with product and engineering teams to establish require- ments and KPIs for the MVP and subsequent V2 iterations, aligning product development with business goals • Utilized Google Analytics to monitor KPIs, identifying key insights and proposing effective solutions for V2 enhancements, driving continuous product improvement and user engagement ### Product Design Intern @ Asha AI Jan 2020 – Jan 2021 | Seattle, Washington, United States • Collaborated closely with the CEO, CTO, and board members to design a compelling prototype, directly contributing to securing $225K in pre-seed funding • Ideated and implemented a thorough research protocol, providing crucial insights that informed the MVP feature set and ensured product-market fit ### Founder and President @ UX @ UW Jan 2020 – Jan 2021 | Seattle, Washington, United States · Founded the first UX-focused student organization at the University of Washington · Led the founding board to grow the organization from 5 to over 150 people in under 10 months · Gave lectures on topics ranging from Intro to UX to glassmorphism UI techniques · Executed a high growth strategy, partnering and collaborating with university stakeholders to expand the organization’s reach ### Product Design Intern @ The Artist Collective Jan 2019 – Jan 2020 | Seattle, Washington, United States ### Product Design Intern @ HYPEBEAST Jan 2017 – Jan 2017 | Remote ### Visual Design Intern @ TEDxSeattle Jan 2017 – Jan 2017 | Greater Seattle Area TEDxSeattleU ## Education ### Master of Science - MS in Human Centered Design & Engineering University of Washington Human Centered Design & Engineering ### B.A. in Communication - Technology and Global Media University of Washington ### Minor in Informatics - Human Computer Interaction University of Washington ## Contact & Social - LinkedIn: https://linkedin.com/in/daytonkelly - Website: https://www.daytonkelly.com/ --- Source: https://flows.cv/dayton JSON Resume: https://flows.cv/dayton/resume.json Last updated: 2026-02-23