# Dazhou(Joe) Rong

> UI/UX designer

Location: San Francisco, California, United States
Profile: https://flows.cv/dazhoujoe

Hi! I am an UX/UI designer who lives in San Francisco. For me, life is always about exploring, learning, creating new things, and experience different cultures around the world. I would like to pursue a career in web design and user experience design field that offers challenges, opportunities and creates new possibilities. Also, I love to interact with different people with different background while express my value.

## Work Experience
### Visual Designer Lead @ btrax, Inc.
Jan 2016 – Present | 665 3rd St #536, San Francisco, CA 94107
• Work as lead designer for Btrax responsive website redesign, help establish visual UI design and user experience for mobile, web and social platforms.
- Increased 30% trac based on visual design improvement.

• Collaborate closely with project manager, UX designers and engineers to understand user needs, identify pain points and opportunities, and design meaningful user experiences, along with providing creative solutions.
- Clients: Subaru, TOTO, NRI, Panasonic, Tabio, Bright Source, Polynesian Culture Center, Butterfly Board, Koala, & more.

• Lead website redesign projects, from early design exploration to implementation of high-fidelity mockups, prototypes, project launches, user testing and site maintenance.
- Clients: WIL, Tabio, Bright Source, PCC, & more.

• Create motion graphics videos for various global clients, from initial project conception,
brainstorming, style framing, storyboarding and video shooting to 2D animation.
- Clients: TOTO, Butterfly Board, & more.

• Collaborated directly with other disciplines such as software/app development companies, video/photography production companies and model agencies.

### UI/UX designer @ Pedaler Mobile Application (Independent Work)
Jan 2015 – Jan 2016 | San Francisco
• Designed an app for bikers to share their bike trip and experience.
• Market analytics (SWOT), created scenarios, storyboards and studied personas.
• Delivered information architecture, user workflows, wireframes and interface design.
• Developed hi-fidelity Prototyping(Bootstrap, Html5, CSS3, Java Scrip and PHP).

### Freelance Designer @ WJPerry Project
Jan 2015 – Jan 2015 | Palo Alto - Stanford University
• Branding design for WJPerry Project.
• Logo design, Banner design and social media content management.
• UX design for WJPerry Project Website. (sitemap, wireframes).

### Interaction Designer @ Bosch
Jan 2015 – Jan 2015 | Palo Alto
• Improved UI/UX for vehicle App - AXON (interface, icon).
• Created concept video for AXON (filming, editing).
• Completed AXON prototype with motion graphics.

### Visual Design Intern @ Cheetah Mobile
Jan 2014 – Jan 2014 | San Francisco
• Designed UI/UX for Clean Master mobile app.
• Designed, edited and polished UI components and created visual style guides for developers.
• Created motion graphics for Clean Master’s introduction pages. Contributed to Clean Master version 3.8.6.

### Visual Designer @ PingCheng Internet Genius (China)
Jan 2010 – Jan 2011 | Guangzhou, Guangdong, China
• Collaborated with clients, UX designers and developers to create multiple websites.
• Created and designed graphics, icons, visual comps, prototypes and stye guides for multiple websites.
• Iterated UX design by user testings (surveys, card sorting, a/b testing)


## Education
### Master of Fine Arts (M.F.A.) in New Media & Web Design
Academy of Art University
Jan 2012 – Jan 2015

### Bachelor of Fine Arts (B.F.A.) in Art Education
Guangzhou Academy of Fine Arts
Jan 2006 – Jan 2010


## Contact & Social
- LinkedIn: https://linkedin.com/in/dazhourong
- Portfolio: http://dazhourong.com/

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Source: https://flows.cv/dazhoujoe
JSON Resume: https://flows.cv/dazhoujoe/resume.json
Last updated: 2026-03-25