# Deanna Alcorn > Product Design Location: San Francisco, California, United States Profile: https://flows.cv/deannaalcorn Hands-on design leader with a track record of launching top-notch consumer web and mobile products that drive business growth. Expert in applying human-centered design methods to shape product development. ## Work Experience ### Product Design, Design Coach, AI Evaluator @ DA Studios Jan 2023 – Present | San Francisco, California, United States • Improve generative AI models by evaluating tool logs and text-based responses. • Coach, mentor and create content to develop the skills of design professionals. • Recognized as a Top 1% Mentor in Design in 2024 by ADPList, a global mentorship platform. ### Senior Product Design Manager @ Stitch Fix Jan 2022 – Jan 2023 | San Francisco, California, United States Design leadership contributed to Stitch Fix's successful IPO, rapid growth and competitive differentiation. Business results doubled in 4 years, reaching $2.1B in annual net revenue and 4.2M global active customers. • Hands-on manager for Styling Services, the heart of the product; accountable for Core Product, New Customer Growth and Styling Innovation initiatives. • Launches included a step-change to the core product, onboarding redesigns and optimizations, AI-generated style matching, data feedback loops and thematic style packages. • Influenced and collaborated with Product, Engineering, Data Science and Marketing on insights-driven strategy, roadmaps and user-centered requirements. • Zero turnover rate while managing and growing a team from 2 to 7. • Outsized impact on design practices and culture; founded the UX Writing team. • Championed collaboration across functions and within design by establishing and iterating on processes. • Strengthened hiring practices and crafted job descriptions, exercises and interview rubrics. ________________________________ ### Product Design Manager @ Stitch Fix Jan 2019 – Jan 2022 | San Francisco, California, United States (see Senior Product Design Manager description) ### Lead Product Designer @ Stitch Fix Jan 2017 – Jan 2019 | San Francisco, California, United States As the first consumer-facing designer, helped secure Stitch Fix’s position as an industry leader by owning design and research for foundational user experiences and business expansions. Launches included: • U.K. women’s and men’s business; grew to $50M annual revenue in 4 years. • Extras, the first shopping experience on the platform; increased per-shipment margins and became a profitable business unit. • Men’s first Style Quiz; on par with Women's metrics. • Women’s Style Quiz redesign; increased the quiz completion rate. • The first iPhone app; #1 Best New App in Apple's Lifestyle category. ---------- • Led the U.K. localization experience, including a complex ecosystem of delivery and return services, by driving through ambiguity and collaborating with 30+ engineers and cross-functional partners. • Raised the bar on product quality by establishing UX principles and UX writing guidelines. • Inspired a growing design team by spearheading the first design summit. ________________________________ ### Senior Product Designer @ Stitch Fix Jan 2014 – Jan 2017 | San Francisco, California, United States (see Lead Product Designer description) ### Product / UX Designer, Visual Designer @ DA Studios Jan 2010 – Jan 2014 | San Francisco, California, United States • Employed Lean UX research and design practices to increase conversion and sales for startups. • Worked onsite at ad agencies to design advertising materials for Fortune 500 companies. • Led design strategy and project management of websites, branding and promo materials. • Increased service and delivery capabilities by hiring and collaborating with over 30 partners. Brands and businesses included: Kaiser Permanente, Medtronic, Naja lingerie, PayPal, Siegfried Engineering, Society for Asian Art and Telecure. ### Design Instructor @ City College of San Francisco Jan 2012 – Jan 2014 | San Francisco, California, United States Taught 5 design courses to classrooms with up to 25 students. Courses ran from 6–17 weeks, with 6–12 hours of class time per week. • Developed and improved instructional materials on design fundamentals, process and software. • Received positive evaluations from faculty for improvements to course curriculum, effective delivery of content and engagement with students. • Earned high scores on student evaluations in the areas of clear communication of expectations, effective methods of teaching, engaging projects, time management and respect for individual differences. ### Design Instructor @ FIDM Jan 2012 – Jan 2014 | San Francisco, California, United States Taught 4 design courses at the Fashion Institute of Design & Merchandising to classrooms with up to 16 students. Courses ran 10 weeks, 3 hours of class time per week. • Developed and delivered lessons, lab sessions and assignments on web and UX design. • Received positive evaluations from faculty for strong one-to-one problem-solving skills, excellent instructions, thoughtful prompts and establishing a positive, comfortable learning environment. ### Merchandise Graphic Designer @ Bravado International Group Jan 2010 – Jan 2013 | New York City Metropolitan Area • Designed 1000s of merchandise graphic designs for rock, metal and pop music artists, with solutions ranging from iconic rock-n-roll looks to fashion-forward designs. • Often working with minimal direction and limited assets, designs consistently won the stamp of approval from clients, fans and community. Music artists and clients included: Beyoncé, Elton John, Harley-Davidson, Kelly Clarkson, Machine Head, Paul McCartney, Red Hot Chili Peppers, Rihanna and The Rolling Stones. ## Education ### Certification in User Experience Leadership, Management, Research and Design Nielsen Norman Group ### Certification in Faculty Development Course: User Experience and Interaction Design Intensive Mid-Pacific ICT Center ### Certification in Design Leadership and Visual Interface Design Cooper Professional Education ### Multimedia Studies Program Certificate (400 hours) in Internet Design and Technology San Francisco State University ### BA in Visual Communication Design Kent State University ### BFA in Studio Art, painting concentration Kent State University ## Contact & Social - LinkedIn: https://linkedin.com/in/dastudios - Portfolio: https://adplist.org/mentors/deanna-alcorn - Portfolio: https://unsplash.com/@dastudios --- Source: https://flows.cv/deannaalcorn JSON Resume: https://flows.cv/deannaalcorn/resume.json Last updated: 2026-04-13