# Debbie Chang > VP of Product at IXL Learning Location: San Mateo, California, United States Profile: https://flows.cv/debbiechang Product & design leader for the IXL Learning family of brands--22 brands spanning learning solutions for K-12 and higher ed, enterprise, and consumer; from subscription software to marketplaces to ad-supported media; reaching nearly a billion people around the world. 25% of K-12 students in the US have paid access to our flagship IXL product. And if you've heard of Rosetta Stone, TeachersPayTeachers, Spectrum workbooks, or Dictionary.com, you've heard of IXL! At IXL Learning, we are passionate about cultivating curious, confident lifelong learners. Millions of people count on us to make learning as effective as it can be, and we are deeply committed to solving the real-world challenges faced by learners and educators around the planet. IXL is growing fast and looking for amazing people for many roles: www.ixl.com/jobs Join us on this incredible journey! ## Work Experience ### VP Product @ IXL Learning Jan 2020 – Present Product leader for the IXL Learning family of brands, including: • IXL - Curriculum, assessments, & analytics, plus classroom engagement tools, powering personalized learning for >25% of all K-12 students in the US and over 15M subscribed students worldwide. (Long-time IXL fan? See what's new: https://blog.ixl.com/category/ixl-updates/) • Rosetta Stone - The leader in language learning, fostering personal connections and career success in over 25 languages via immersive learning, speech recognition, live tutoring, and enterprise services. (Teachers, give your newcomer ELLs a boost, in both English and their native languages! www.rosettastone.com/schools/) • TPT - Where extraordinary teachers share their most innovative ideas. (See what's popular--there's always something new! www.teacherspayteachers.com/) • Curiosity Media - The experts in Spanish-English reference and learning via SpanishDict.com and Ingles.com. (Check out our incredible pronunciation videos! www.spanishdict.com/pronunciation/despacito) • Dictionary.com and Thesaurus.com - Go-to word reference sites for nearly half a billion people worldwide, helping to define words, refine usage, and make language relevant. (Learn about the lexical throughlines from Shakespeare to hip hop: www.dictionary.com/e/shakespeare/) • Education.com - Learning library of 30,000+ high quality educational resources--worksheets, games, lesson plans, workbooks, and more--for parents and teachers. (Get hands-on activities for SEL! www.education.com/resources/social-emotional-learning/) • Vocabulary.com - Learner-friendly online dictionary powering fun ways to systematically acquire new words. (Make it your go-to dictionary for relevant, memorable, and even humorous definitions! www.vocabulary.com/word-of-the-day/) • Wyzant - Marketplace helping learners connect with expert tutors based on personal learning preferences and goals, from algebra to guitar to world languages. (Find your just-right tutor today! www.wyzant.com/) ### Senior Director of Product @ IXL Learning Jan 2018 – Jan 2020 • Product leader overseeing IXL's consumer-focused Product group (Welcome & Growth, Learning Experiences, Learning Outcomes, Teacher Tools, Mobile apps, Content Experience, Localization) and enterprise-focused Business Platform group (Sales Platform, Sales Enablement, Deployment, Integrations, Sysadmin experience, Digital Security, Business Intelligence). • Work closely with CEO/COO to define product vision and strategy • Contribute to overall company strategy and leadership as part of the executive team. • Build and lead 40-person Product Management & Design org (encompassing product management, product design, project management, product marketing, documentation, UX design, UI design, graphic design, and illustration). ### Director of Product @ IXL Learning Jan 2017 – Jan 2017 | San Francisco Bay Area • Oversaw Product Management and UI Design, with a focus on scaling the team and processes to keep pace with company growth. Nearly doubled the size of the Product Management team; established career tracks and an Associate Product Manager program. • Co-led design and development of the IXL Continuous Diagnostic, an adaptive assessment that offers an always-up-to-date portrait of what students know and what they are ready to learn next, via an assessment experience that is engaging and not stressful for students. ### Principal Product Manager @ IXL Learning Jan 2016 – Jan 2016 • Led the Product Management function, including the development and support of new managers on the team. • Collaborated with the Curriculum team to lead the design and development of IXL Recommendations, powering personalized learning by providing timely, relevant suggestions in a highly visual format that invites students to explore the many thousands of skills they can learn on IXL. ### Senior Product Manager @ IXL Learning Jan 2015 – Jan 2015 • Led the design and development of IXL Analytics, providing truly real-time reporting, actionable insights, and instructional resources that make it easy and intuitive for any teacher to use data to inform instruction. IXL Analytics makes IXL an essential tool for any modern classroom. • Took on full responsibility for recruiting and developing all product managers and product designers. ### Product Manager @ IXL Learning Jan 2014 – Jan 2015 • Responsible for Product Marketing and Growth, helping IXL to surpass 5 million subscribed students. • Led redesigns of our student engagement systems, family subscription flow, and corporate presence; launched a Community area for teacher users. • Took on new leadership responsibilities, including management of a few product designers. ### Principal Product Designer @ IXL Learning Jan 2013 – Jan 2013 • Led a full redesign of the core IXL product with both math and ELA, improved user support center, and revamped school membership resources. ### Senior Product Designer @ IXL Learning Jan 2011 – Jan 2012 • Led the design from the ground up of IXL's proprietary in-house business platform, supporting both consumer and enterprise sales. • Coordinated a full brand refresh (across all corporate, recruiting, and marketing assets) • Contributed to product localization and the launch of 6 international (English) editions of IXL. ### Product Designer @ IXL Learning Jan 2008 – Jan 2010 • Educational content design, review, and QA • Quia Web product marketing, documentation, and user support; including scripting, design, and production of a full suite of video tutorials • Contributed or led design of new consumer onboarding emails, new enterprise sales and support emails, Salesforce integration to support sales pipelining, new administrator account type and other support for school sales, alignment to and display of new Common Core and state educational standards, adoption and integration with the Jobvite ATS for recruiting. ### Global Shaper @ World Economic Forum Jan 2015 – Jan 2019 The Global Shapers Community is a network of more than 5,000 dynamic, entrepreneurial, and socially-engaged young leaders from across the world, organized into over 300 city-based Hubs. They have committed to working together to make a positive and tangible impact through local projects tackling some of the most pressing problems in their communities. ### President, Board of Directors @ Wu Yee Children's Services Jan 2013 – Jan 2016 Led the governing body of a non-profit with 200 full-time staff, city-wide operations across 12 centers, and $20M annual budget. Oversaw the expansion of services city-wide: doubling both program capacity and staff, leasing and licensing new centers, entering into new communities by understanding families’ needs and earning their trust, adapting program offerings and forming new partnerships, managing organizational growth and change. Ensured organizational and programmatic sustainability: spearheading a strategic planning process, providing feedback and guidance to the CEO, ensuring key hires for the executive team, enhancing financial processes and controls, recruiting and training board members, running effective board meetings, and overhauling board structure and processes. Wu Yee Children's Services is a non-profit early childhood education and family services agency founded in 1977; it is a city-scale agency serving diverse communities throughout San Francisco and is the largest provider of Early Head Start programs. Our mission is to create opportunities for children to be healthy, for families to thrive, and for communities to be strong. Wu Yee delivers a comprehensive range of Child Development, Family, and Provider Services — including Early Head Start, Head Start, and State Preschool programs; the Joy Lok Family Resource Center, child care subsidies program, and Single Stop benefits assistance; child care Resource and Referrals program, provider training, food program, and the Family Child Care Quality Network (FCCQN). Wu Yee operates 12 full-day, full-year licensed Child Development Centers in Bayview, Chinatown, Hunter's Point, Ingleside, Potrero Hill, the Tenderloin, Visitacion Valley, and Western Addition. Each year, Wu Yee serves thousands of children, families, and child care providers in SF, many of whom are low-income, recent immigrants, and/or language learners. ### Research Assistant @ Harvard University Jan 2007 – Jan 2007 Losos Lab ### Research Intern @ Smithsonian Institution Jan 2006 – Jan 2006 National Science Foundation REU program; Smithsonian Environmental Research Center (SERC), Protistan Ecology Lab ## Education ### A.B. in Biology, Health policy Harvard University ### National Experimental High School ## Contact & Social - LinkedIn: https://linkedin.com/in/dbchang - Portfolio: http://www.ixl.com/company/ - Portfolio: http://www.ixl.com/ - Portfolio: http://www.wuyee.org/ --- Source: https://flows.cv/debbiechang JSON Resume: https://flows.cv/debbiechang/resume.json Last updated: 2026-04-13