Responsible for the UI & UX of the Whitelabel Mobile App (Android and IOS) and the BackOffice which is the online management platform for smart buildings.
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Take a measured approach to deliver user & business value.
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Implemented user research in the design routine, bringing immediate positive changes to the product.
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Envisioned, designed, and user-tested new features for the existent app such as the smart home control, alarm and locker booking functionality.
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Worked with senior leadership to identify and prioritize design tasks.
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Work with the team to define & document design delivery for release stages.
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Work closely with engineers to establish feasibility and facilitate delivery.
Work effectively across teams in order to effectively problem solve.
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Developed websites from the ground up; the process involved extensive user observation, the creation of user flows and scenarios, feature development, and fully annotated wireframing.
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Interfaced directly with clients to determine overall site content strategies.
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Projects included: Caparao coffee (Lisbon-PT); iFixonWheels (Boston-US); Full Gauge Controls (Porto Alegre-BR); The Cup of Good (Miami-US) and others
Redesigned and optimized the company website increasing conversion rates by 20%, reduced bounce rate by 30%, and interviewed over 20+ users across 2 different countries.
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UI/UX redesign for key features of the management software Sitrad for desktop.
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Ideate and designed the company app with features like finding the closest resale, product manual consult, calculator to identify the best product for a specific installation and contact.
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Created several brochures, flyers, print ads, newsletters and banners.
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Create strong visual presentations to the sales team and also to marketing campaigns.
Kzuka is a content producer focused on teenagers, responsible for 2 monthly magazines and a 4-page weekly newspaper section, along with radio, online and social networks contents, and events. It’s part of RBS Group, the leading communication company in Southern Brazil. I have worked there as a graphic designer for all of the above mentioned medias, mostly editorial design, as well as logo creation.
