Designed digital and print collateral for a variety of clients using industry-leading graphics software such as Adobe Illustrator, Photoshop, InDesign and Adobe XD.

Created graphic assets for logos, branding, packaging design, interactive newsletters, photo restoration and retouching, business cards, greeting cards, illustration and web design. Both print and digital design.

• Led UX/UI redesign of D2C multi-brand Supernavigation interface, resulting in streamlined user journeys across FurHaven, SmartyKat, goDog, Sherpa, and Treatly storefronts.

• Created responsive Figma prototypes for lightboxes, mobile-first emails, and landing page assets.

• Designed goDog brand rebrand elements, including refreshed logo, packaging systems, dielines, and illustration style guidelines.

• Produced top-performing social media campaigns, including Lunar New Year and Dog Toy Size Chart posts for goDog.

• Supported cross-functional teams (product, sales, marketing) with packaging, digital assets, and production-ready files for retailers such as Walmart, Target, and Amazon. Designed A+ content for Amazon brand store and PDPs.

• Trained junior designers on production-ready artwork prep and created SOPs on creating droplets in Photoshop to streamline the design process.

• Developing original branding and packaging designs and reiterating with a collaborative design team.

• Designing, printing, and assembling retail-quality physical packaging mock-ups. Creating dielines, laying out text and graphics, printing in CMYK, and designing plastic blisters.

• Preparing pixel-perfect e-commerce graphic and video assets of pet retail brands, including SmartyKat, Petlinks, and Vibrant Life for high profile clients such as Target, Wal-Mart, Amazon, Petco and PetSmart, meeting deadlines with tight turnarounds.

• Led UX research initiatives including heuristic audits, competitive analyses, and persona development to guide full platform redesigns for B2B and D2C e-commerce brands.

• Designed responsive, mobile-first product detail pages, account creation flows, and onboarding experiences using Figma, improving navigation and user engagement.

• Developed logged-in vs. logged-out UX flows to optimize wholesale account acquisition and customer segmentation.

• Created low- to high-fidelity prototypes and collaborated with stakeholders to align brand storytelling, usability improvements, and digital strategy.