# Deborah S.

> Creative director with a strong UI/visual design foundation and cross-disciplinary marketing & branding expertise.

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/deborahs

I’m a multidisciplinary designer with a focus on UI/UX and product experience design, blending strong user research, visual storytelling, and brand strategy to create intuitive, beautiful digital experiences.

With 7+ years of experience across UX research, UI design, e-commerce UX flows, branding, packaging, and digital marketing, I approach every project with a user-first mindset—but never at the expense of bold, engaging design.

I’ve led major initiatives like the full Supernavigation redesign for PetWise’s multi-brand D2C platform, UX research, personas and user interface design for Left Coast Wholesale’s B2B e-commerce experience, and visual branding for consumer products reaching nationwide retailers.

I’m passionate about designing systems and experiences that feel human, scalable, and strategic—whether it’s a mobile-first shopping flow, a refreshed navigation for a multi-brand platform, or a cohesive brand identity from the ground up.

Tools I love working with: Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom, After Effects), Klaviyo, Mailchimp, Wordpress, Wix, and AI platforms like ChatGPT and Midjourney to accelerate creative ideation.

Always eager to learn new tools, solve meaningful problems, and collaborate across disciplines to create impactful experiences.

## Work Experience
### Creative Director @ Smart Caregiver
Jan 2025 – Present

### UX/UI Designer | Digital & Graphic Designer @ Unknown
Jan 2019 – Present
Designed digital and print collateral for a variety of clients using industry-leading graphics software such as Adobe Illustrator, Photoshop, InDesign and Adobe XD.
Created graphic assets for logos, branding, packaging design, interactive newsletters, photo restoration and retouching, business cards, greeting cards, illustration and web design. Both print and digital design.

### Senior Digital & Graphic Designer @ PetWise
Jan 2023 – Jan 2025 | Novato, California, United States
•	Led UX/UI redesign of D2C multi-brand Supernavigation interface, resulting in streamlined user journeys across FurHaven, SmartyKat, goDog, Sherpa, and Treatly storefronts.

•	Created responsive Figma prototypes for lightboxes, mobile-first emails, and landing page assets.

•	Designed goDog brand rebrand elements, including refreshed logo, packaging systems, dielines, and illustration style guidelines.

•	Produced top-performing social media campaigns, including Lunar New Year and Dog Toy Size Chart posts for goDog.

•	Supported cross-functional teams (product, sales, marketing) with packaging, digital assets, and production-ready files for retailers such as Walmart, Target, and Amazon. Designed A+ content for Amazon brand store and PDPs.

•	Trained junior designers on production-ready artwork prep and created SOPs on creating droplets in Photoshop to streamline the design process.

### Graphic Designer & Production Artist @ PetWise
Jan 2021 – Jan 2023
• Developing original branding and packaging designs and reiterating with a collaborative design team.

• Designing, printing, and assembling retail-quality physical packaging mock-ups. Creating dielines, laying out text and graphics, printing in CMYK, and designing plastic blisters.

• Preparing pixel-perfect e-commerce graphic and video assets of pet retail brands, including SmartyKat, Petlinks, and Vibrant Life for high profile clients such as Target, Wal-Mart, Amazon, Petco and PetSmart, meeting deadlines with tight turnarounds.

### Graphic Designer, UI Designer, UX Researcher @ Left Coast Wholesale
Jan 2021 – Jan 2021
•	Led UX research initiatives including heuristic audits, competitive analyses, and persona development to guide full platform redesigns for B2B and D2C e-commerce brands.

•	Designed responsive, mobile-first product detail pages, account creation flows, and onboarding experiences using Figma, improving navigation and user engagement.

•	Developed logged-in vs. logged-out UX flows to optimize wholesale account acquisition and customer segmentation.

•	Created low- to high-fidelity prototypes and collaborated with stakeholders to align brand storytelling, usability improvements, and digital strategy.

### Designer/Artist/Owner @ Screenology
Jan 2007 – Jan 2021 | Novato, California, United States
• Designing and screen printing my original line of science-themed t-shirts, merchandise, and fine art prints.
• Generated revenue managing my website and e-commerce store (screenology.etsy.com).
• Created and maintained website using WordPress CMS and HTML/CSS.

### Junior Designer @ Ideablast
Jan 2019 – Jan 2020 | California, United States
Creating digital graphic assets for clients in a variety of fields, including logos, presentation visuals, business cards and more.


## Education
### Bachelor of Arts (B.A.) in Art Practice
University of California, Berkeley

### Graphic Design
Cabrillo College

### Associate of Arts (AA) in Liberal Arts
Berkeley City College

### User Experience Design
Santa Monica College


## Contact & Social
- LinkedIn: https://linkedin.com/in/debsklut
- Website: https://debsklut.com

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Source: https://flows.cv/deborahs
JSON Resume: https://flows.cv/deborahs/resume.json
Last updated: 2026-04-08