Setting up manufacturing teams to win with Guidewheel's AI-powered FactoryOps platform.

Communicating actionable insights to farm managers via a geospatial web app, a mobile app and notifications. These enable managers to precisely target water, fertilizer and labor across millions of acres on four continents. Acting as a principal designer on all customer-facing software tools. Collaborating closely with PMs and R&D to commercialize proprietary science through all phases of conceptualization, interface design and execution. Developing strategies with Business Development to support digital transformation for financial and insurance stakeholders in the agricultural sector.

Established vision to rearchitect the user experience for farm managers: moving from a review of static

images to quantified trend analyses. Founded key disciplines within the Product organization: user research, design sprints, usability testing, design specification standards, UI QA and a groomed UX backlog. Worked collaboratively across the business to build alignment on customer needs. Conceptualized and shipped features that integrated the value of Ceres’ remotely sensed imagery into farm workflows on the ground: issue resolution, irrigation planning, crop sampling and reporting.

Built tools that empower water utility staff to make decisions and communicate effectively with their customers. Lead a cross-functional initiative to transform the customer onboarding experience. Facilitated design reviews, conducting customer interviews, contributing interaction design, managing a UX backlog and a second designer.

Played a strategic role within the Product team to extend the WaterSmart platform’s messaging and alerting capabilities, create product content, and adhere to best practices in UX design and behavioral science. Lead cross-departmental collaboration to cultivate WaterSmart’s brand across B2B and B2C touchpoints.