As a core member of the founding teams for two early-stage startups (B2C and B2B), I partner directly with CEOs and Engineering leads to turn raw ideas into real, usable products.

• Translate abstract concepts into clear, user-centered designs, from early sketches to polished prototypes.

• Bridge vision and execution, driving clarity, surfacing edge cases, and ensuring feasibility through design.

• Lead foundational user research to guide product direction and support product-market fit through smart iteration.

• Design AI-powered features like agentic workflows and intelligent search to address specific user pain points.

Inxeption, a startup of 200 employees at its peak, aimed to be the Shopify and Amazon of the B2B space. We expanded to include verticals in logistics and renewable energy. I began as Principal UX Designer and was promoted to Director after two years, overseeing 4 designers while designing my own features.

• Our legacy quoting app forced reps to use spreadsheets, causing inconsistencies that resulted in selling at a loss. I designed a quoting system with essential fields, order conversion, and integrated RFQs which reduced the deal cycle from days to minutes, eliminated sales losses, and created opportunities to sell a digital procurement module.

• Sellers struggled to create quality product listings, hurting their sales and making our marketplace look untrustworthy. I improved setup by restructuring the information architecture and consolidating fields into one page. This reduced time on task by 30% while enhancing the seller experience.

• Freight shipping complexities led to order cancellations and surprise fees. We developed an algorithm for instant quotes in checkout, ensuring accurate costs upfront. Buyers made informed decisions, sellers could book shipments seamlessly, and Support no longer dealt with frustrated customers. This innovation streamlined checkout and gave us a competitive edge in B2B ecommerce.

• Our platform only accepted full payment via credit card/offline payments, limiting large, self-service transactions. I helped integrate ACH, check, wire, payment terms, and tax exemptions. Expanding payment options removed a $10k transaction cap, enabling larger purchases and reducing involvement from Sales.

• As our team expanded, disorganized processes multiplied—requests came in last-minute to individual designers, or features were added without design time. I introduced a process to balance workloads and plan ahead with PM, increasing design involvement in roadmap planning from 50% to 90% and improving visibility, predictability, and quality.

Selected accomplishments in this earlier role:

• Sellers found setting up our WordPress store difficult, and it lacked conveniences for distribution partners, forcing them to rely on phone or fax. We introduced a setup-free sales channel with a compact list and bulk pricing capabilities, which doubled ordering speed and created a new revenue stream.

• Onboarding sellers was painful. Ops manually spun up AWS instances, created accounts, and guided sellers through redundant forms—sometimes over days. I helped redesign the process into a streamlined wizard, automated setup, and cut onboarding from days to minutes, freeing up Ops, improving retention, and letting Finance recognize revenue sooner.

• Additionally, I improved mobile and desktop navigation, streamlined ecommerce checkout flow, advised on splitting a monolithic app into independent apps that could be updated more quickly, and designed features for Know Your Business/Know Your Customer (KYB/KYC), invoicing, discounts, and shipment creation.

SourceClear was an application security solution for scanning open-source software. As the sole designer in this startup, I worked with ~25 teammates locally and in Singapore, focusing on our web app for scan results and the vulnerability repository. After CA Technologies acquired us in April 2018 and spun us off with Veracode in January 2019, I remotely joined Veracode’s 10-person Boston design team and integrated SourceClear into Veracode’s UI.

• I designed our SaaS platform’s self-service plan management, enabling customers to upgrade, downgrade, or cancel without contacting Support. I also advocated for customer-friendly billing logic for mid-cycle changes. This reduced Support tickets and likely increased upgrades by making it seamless for users to adjust plans as needed.

• I shaped the design of SourceClear’s policy system, allowing companies to define security rules tailored to their needs. This reduced issue fatigue and made our product more competitive. The feature remains in use today at Veracode, proving its lasting impact on how teams manage open-source security risks.

• Additionally, I designed and specced features user and group management, paywall/trial/billing flow, onboarding flow, container scanning, organization-wide agents, CVSS version 3, and a UI refresh.