Currently Director of Product Design for YouTube Music, YouTube Premium. I've also in my tenure served as Director of Product Design for YouTube Trust and Safety, and Creator Platform Experiences.
Responsible for a distributed team of designers, researchers, content strategists, ux engineers, and brand designers who create YouTube's premium subscription verticals (YouTube Premium, YouTube Originals, YouTube Music, and Music Artist + Industry efforts).
I facilitate and direct a variety of teams that employ design thinking and methodology in collaboration with cross-functional teams of engineers, researchers, technical writers, product marketers, product managers, the business and policy orgs and product support specialists to deliver powerful, accessible experiences across the YouTube platform.
Recent critical foundational work during my lengthy tenure:
Spearheaded the vision, design strategy, and narrative development for YouTube Music’s generative AI initiatives, including the Music AI Incubator, Creator Music tools, and AI-powered custom radio features.
Co-authored YouTube’s public AI Music Principles, driving cross-functional alignment with artists, legal, and product teams to ensure innovation was both ethical and empowering.
Designed and launched creator-facing experiences enabling text-prompted instrumental generation and audience-informed music discovery tools.
Positioned YouTube Music at the forefront of AI-driven creativity while navigating complex issues of copyright, authorship, and the cultural impact of non-human collaboration.
Advocated for preserving human artistry within AI-enhanced environments, ensuring that design decisions honored both legacy creators and emerging voices.
