# Deena Rosen > Advisor and Strategist, ex-Google, ex-Opower Location: Oakland, California, United States Profile: https://flows.cv/deena Deena Rosen is a design lead for Google's Sustainability Product Group, and is passionate about using behavioral design and AI to solve some of our planet’s biggest problems. As the former head of design at Opower, she created products that nudged people to use less energy, with big impact: Opower has saved 30 billion kWh of energy and $3B USD across 50 million homes. Deena worked for almost a decade with non-profits and startups to apply best practices in Behavioral Design and Human Centered Design to environmental and social justice causes. She writes and speaks about behavioral design at places such as TEDx, IxDA, SXSW, Medium, GOOD magazine, Stanford d.school, and VentureBeat. In her past life, Deena spent 15 years designing user experiences across multiple industries, from consumer electronics to organic food. In her past past life, she was a software engineer, designing interactive software like CD-ROMs (remember those?) and global enterprise systems. She has a masters degree in Product Design from Stanford University and a Bachelor’s degree in Computer Science from Duke University. Fun facts: she sailed across French Polynesia (see profile pic), is fluent in Ashtanga and Kundalini, and has meditated for 7 days in silence (twice). She loves cooking vegetarian meals for her commune, painting tiny watercolors, and helping people organize their lives. Happily based in Oakland, CA. ## Work Experience ### Product Lead, Advisor, Strategist @ Deena Rosen Consulting Jan 2017 – Present | Oakland, California, United States I help startups, nonprofits and exec teams sharpen their strategy and up-level their design teams through mentorship, workshops and hands-on research. My preferred focus is on behavioral design as it relates to climate action and environmental equity. I've worked with many companies and orgs. Some recents include: Rewiring America, Irrational Labs, Dandelion Energy, GRID Alternatives. ### Design Strategy Lead, Sustainability Product Group @ Google Jan 2022 – Jan 2025 | San Francisco Bay Area Helping Google's 1 billion+ users have access to more sustainable choices. ### Guest Lecturer @ Various Schools & Universities Jan 2014 – Jan 2023 I lecture and lead workshops on Behavioral Design for Good and Behavioral Design for Climate. Schools include: Stanford Institute of Design (the d.school), MIT's Integrated Design & Management program, Terra.do, Irrational Labs Bootcamp. ### Exploratory year! @ Life Jan 2016 – Jan 2016 | San Francisco, New York, Hawaii, Greece, Japan I took a year of (mostly) exploratory time. I cooked, traveled, learned more about buddhism and meditation, worked on my handstand, took up oil painting, volunteered for GOTV, spent time with loved ones. ### Vice President, Design @ Opower Jan 2009 – Jan 2016 | San Francisco Bay Area Founding member of Opower Design team. As VP, I led a team of 30+ that owned all of the design and research for Opower’s products and brand. Design org included User Experience Design, Client Design, Brand Design and Product Research. We specialized in behavioral design: infusing behavioral science into user-centered product design to achieve outcomes that are good for our utility partners and the planet. Over my years at Opower I played many roles, including Product Manager, UX Design Lead, UX Manager and Director. I was part of the founding research and design team for Opower's first version of energy reports, was with the company as we grew from 30 people to 800+, and helped define culture and values for the design team and the company as a whole. ### Interaction Designer @ Smart Design Jan 2006 – Jan 2009 Smart Design is an award-winning product design consultancy, and our interaction design department focuses on user-centered design and concepts for consumer electronic devices. ### Design Researcher, Internship @ Clif Bar Jan 2006 – Jan 2006 Completed project to research and forecast/predict the future of the food industry in relation to Clif Bar brands. ### Course Assisant @ Stanford University Jan 2004 – Jan 2006 Helped organize three design classes for 30+ students, collaborated with instructors to evaluate design projects, coached students in the practice of ideation and prototyping. ### IT Technical Specialist @ Avon Products Jan 2001 – Jan 2004 Co-led complete design and development of software engineering effort for Avon's global product management system, a Lotus Notes/Domino Intranet with 1800+ users in 70+ countries. ### Software Consultant @ Xpedior Jan 1999 – Jan 2001 Built custom internet-based applications for clients including St. John’s University, GE, and Avon Products. ### Designer/Developer @ Frontier Media Group, Inc. Jan 1995 – Jan 1997 ## Education ### MS in Product Design Stanford University ### AB in Computer Science Duke University ## Contact & Social - LinkedIn: https://linkedin.com/in/deenarosen - Website: https://medium.com/@deenatweet --- Source: https://flows.cv/deena JSON Resume: https://flows.cv/deena/resume.json Last updated: 2026-02-23