• As Founding member of Digital Innovation Lab, drove 0 to 1 development of an industry-first AI-powered Application Configurator that enabled customers to customize furniture arrangements directly on the web, transforming the online consumer experience
• Led cross-functional teams of 20+ to spearhead Configurator pilot across North America and Canada. Achieved 2,000+ user adoption within 3 months with 90% user satisfaction
• Analyzed pilot user engagement data using Amplitude and executed on new features that increased user engagement by 25%
• Launched Application Configurator on Steelcase.com. Configurator drove $100-$150M in annual sales revenue
• Partnered with CTO and VP of Digital Experiences to lead Steelcase’s digital transformation, integrating emerging technologies that enhanced user experiences and increased annual revenue by $500k in B2B customer segment
• Conducted market research and competitive analysis to identify strategic technology partnerships. Presented insights to monthly executive reviews, leveraging them to influence product development collaborations with three external companies
• Launched a suite of digital products, such as a personalized task chair recommendation platform and a customer service AI chatbot leveraging conversational AI, boosting sales team efficiency by 40% and driving customer engagement