• Led UX design for UPMC's 4.1M-member mobile app as part of the Consumer Innovation team, driving 5X YoY engagement growth and a 2024 Bronze Stevie Award.

• Redesigned Medicare Flex and SNP experiences using Figma and UserZoom research, achieving 60% digital adoption, #1 J.D. Power ranking, and 5-star Medicare rating.

• Streamlined onboarding and preference center flows across four member segments using Figma prototyping and usability testing, increasing paperless opt-ins 25% and generating ~$4M in annual savings.

• Led A/B testing and iterative Figma prototyping with product and engineering, leveraging analytics and growth experimentation to deliver 15% engagement lift and 10% churn reduction.

• Built and scaled Orchid Design System components in Figma, driving web and mobile UX standardization and reducing design rework 25% across digital touchpoints.

• Shaped design workflows, research ops, and cross-functional collaboration processes as an early-stage designer at a creator economy startup, driving 20% activation growth.

• Designed user journeys and engagement flows for social and creator features, applying interaction design and user research to increase activation 20% within first months post-launch.

• Launched referral and share flows through rapid prototyping and cross-functional collaboration, boosting organic user acquisition 10%.

• Conducted community-driven research to inform intuitive UX decisions for creators and fans, building a centralized research ops hub with reusable processes and templates that reduced study planning time 20%.

• Delivered end-to-end UX across four startups and nonprofits, translating ambiguous problem spaces into shipped MVPs, driving 15-20% initial adoption growth across healthcare, wellness, and social impact contexts.

• Conducted user research and usability testing, synthesizing insights to eliminate friction points and improve task completion time 20%.

• Collaborated on content strategy and led user research including surveys, interviews, and usability testing for WellYou in Hard Times, a shipped iOS wellness app, synthesizing findings to improve UX and drive user engagement.

• Mentored junior designers and aligned cross-functional teams on research-driven practices, improving UX consistency and boosting team velocity 20%.

• Transformed complex AI/ML, Big Data, and enterprise UX workflows, redesigning information architecture for memory testing automation and anomaly detection platforms at Western Digital.

• Redesigned user flows and navigation for near real-time data streaming, driving operational efficiency gains and revenue growth validated by VP at annual investor review.

• Designed cross-platform mobile-first MVPs for food and health clients, delivering concept to interactive prototype across Web, Android, and iOS.

• Supported personalization flows and delivered design proofs for Minted's holiday and wedding department, driving seasonal fulfillment and NPS improvements.

• Designed visual branding and event materials for TiECon's Silicon Valley conference, enhancing experience for 5,000+ entrepreneurs.

• Executed print and digital deliverables for small business clients, including Odyssey of the Mind, Rakontopod Inc., Devi Creations, and Gubbi Cinema, improving visibility and conversions.

• Completed CareerFoundry UX program, building a strong foundation in research-driven product design, user research, and prototyping methodologies.