# Deepa Patil > Senior Product Designer | UX Strategy & AI Product Design | I Help Healthcare & Creator Platforms Drive 5X Engagement and Reduce Drop-off 15% Location: San Jose, California, United States Profile: https://flows.cv/deepapatil Strategic & Growth-focused Senior Product Designer with 8+ years turning complexity into clarity across healthcare, B2B/B2C startups, social impact, and creator platforms. I drive 5X engagement growth and 15% drop-off reduction through UX strategy, research, and scalable design systems. Some examples include: • Led UX design for UPMC's 4.1M-member mobile app, driving 5X YoY engagement growth, 60% digital adoption of Medicare features, and ~$4M in annual savings, recognized with a 2024 Bronze Stevie Award and #1 J.D. Power ranking. • Shaped early-stage product direction at Ace.fan, designing creator and fan engagement flows that increased activation 20% and boosted organic acquisition 10%. • Designed and shipped CreatorOS, an AI-powered product that routes independent creators between strategic thinking and execution modes, eliminating decision fatigue. Built it from concept to working prototype using prompt engineering, vibe coding, and Figma with ChatGPT, Claude, and Lovable. • Delivered end-to-end UX across healthcare, wellness, B2B startups, and social impact organizations, translating ambiguous problem spaces into shipped MVPs with 15-20% initial adoption growth. • Mentored emerging designers in UX craft and visual design fundamentals, facilitated UX workshops, and participated in innovation programs with IDEO, AIGA, and Oracle Design, improving team alignment and accelerating delivery velocity 20%. • Exploring the creator economy beyond product design by developing a folk art brand rooted in Indian traditional art styles, focused on creating emotionally resonant experiences through design. I get excited about opportunities where I can tackle complex, ambiguous problems, design AI-powered experiences that reduce friction, and help mission-driven teams in healthcare, social impact, and creator platforms ship products that genuinely matter. I thrive in environments that value craft, discovery, and innovation, and I'm at my best when design decisions create meaningful impact for the communities they serve. Let's connect if you're building something that matters. ## Work Experience ### User Experience Designer II @ UPMC Health Plan Jan 2022 – Jan 2024 • Led UX design for UPMC's 4.1M-member mobile app as part of the Consumer Innovation team, driving 5X YoY engagement growth and a 2024 Bronze Stevie Award. • Redesigned Medicare Flex and SNP experiences using Figma and UserZoom research, achieving 60% digital adoption, #1 J.D. Power ranking, and 5-star Medicare rating. • Streamlined onboarding and preference center flows across four member segments using Figma prototyping and usability testing, increasing paperless opt-ins 25% and generating ~$4M in annual savings. • Led A/B testing and iterative Figma prototyping with product and engineering, leveraging analytics and growth experimentation to deliver 15% engagement lift and 10% churn reduction. • Built and scaled Orchid Design System components in Figma, driving web and mobile UX standardization and reducing design rework 25% across digital touchpoints. ### UX Designer @ Artist Crowdfund Exchange Jan 2021 – Jan 2022 • Shaped design workflows, research ops, and cross-functional collaboration processes as an early-stage designer at a creator economy startup, driving 20% activation growth. • Designed user journeys and engagement flows for social and creator features, applying interaction design and user research to increase activation 20% within first months post-launch. • Launched referral and share flows through rapid prototyping and cross-functional collaboration, boosting organic user acquisition 10%. • Conducted community-driven research to inform intuitive UX decisions for creators and fans, building a centralized research ops hub with reusable processes and templates that reduced study planning time 20%. ### UX Designer & Researcher (Startups & Nonprofits) @ ACG Tech Systems & ArmorCode, WellYou- in hard times, Sneha Karma Foundation Jan 2019 – Jan 2021 • Delivered end-to-end UX across four startups and nonprofits, translating ambiguous problem spaces into shipped MVPs, driving 15-20% initial adoption growth across healthcare, wellness, and social impact contexts. • Conducted user research and usability testing, synthesizing insights to eliminate friction points and improve task completion time 20%. • Collaborated on content strategy and led user research including surveys, interviews, and usability testing for WellYou in Hard Times, a shipped iOS wellness app, synthesizing findings to improve UX and drive user engagement. • Mentored junior designers and aligned cross-functional teams on research-driven practices, improving UX consistency and boosting team velocity 20%. ### User Experience & Visual Communication Designer @ Western Digital Jan 2018 – Jan 2019 | Milpitas • Transformed complex AI/ML, Big Data, and enterprise UX workflows, redesigning information architecture for memory testing automation and anomaly detection platforms at Western Digital. • Redesigned user flows and navigation for near real-time data streaming, driving operational efficiency gains and revenue growth validated by VP at annual investor review. ### UX & Visual Designer @ Freelance & Design Consulting | Bay Area, CA Jan 2012 – Jan 2018 • Designed cross-platform mobile-first MVPs for food and health clients, delivering concept to interactive prototype across Web, Android, and iOS. • Supported personalization flows and delivered design proofs for Minted's holiday and wedding department, driving seasonal fulfillment and NPS improvements. • Designed visual branding and event materials for TiECon's Silicon Valley conference, enhancing experience for 5,000+ entrepreneurs. • Executed print and digital deliverables for small business clients, including Odyssey of the Mind, Rakontopod Inc., Devi Creations, and Gubbi Cinema, improving visibility and conversions. • Completed CareerFoundry UX program, building a strong foundation in research-driven product design, user research, and prototyping methodologies. ## Education ### Bachelor's degree in Mechanical Engineering Karnatak University ### Mobile Interface Design UCSC Silicon Valley Extension ### UI Design Career Foundry ### Certificate of Achievement in Graphics Design Ohlone College ### Digital Communication and Media/Multimedia Chabot College ## Contact & Social - LinkedIn: https://linkedin.com/in/deepa-patil --- Source: https://flows.cv/deepapatil JSON Resume: https://flows.cv/deepapatil/resume.json Last updated: 2026-04-13