• Contributed to UX design for Mack Truck's digital platforms, focusing on user research and prototyping

• Maintaining and optimizing symbol library for consistent and efficient design asset across multiple projects

• Conducted weekly syncs while utilizing Agile and Scrum engaging stakeholders to meet timelines

• Applied design thinking methodology to solve complex problems and deliver user-centered solutions in various projects

• Utilized Agile frameworks like Scrum to engage stakeholders regularly, ensured alignment with project goals and promoted a collaborative UX design approach

• Structured 50+ user stories and transformed them into detailed logic flows, storyboards and data visualization showcasing proficiency in managing the end-to-end design process

• Developed and executed comprehensive research strategy for digitization of in-cabin controls and displays

• Initiated development of a seamless and intuitive UX by optimizing the physical/digital controls for infotainment system, contributing to a 25% increase in user engagement

• Conducted market research for competitor vehicle analysis, future technologies, design trends and regulations, demonstrating analytical thinking to inform strategic design decisions

• Collaborated with a team of usability engineers to design and enhance the driving environment of a cab, resulting in a 10% increase in overall user satisfaction

• Participated in cross-functional design reviews of future concepts and functions, contributing to improvement in the alignment of designs with user goals and demonstrating proficiency in articulating goals

• Contributed to definition, development, and execution of usability testing by gathering and consolidating both quantitative and qualitative data into presentations for stakeholders

• Employed research methods, from surveys to observational interviews, for data collection and data synthesis

• Implemented efficient processes for creating user stories, wireframes, low-fidelity mockups, click-through flows, and high-fidelity prototypes

• Led a successful rebranding and website redesign initiative, contributing to a significant 50% increase in the client's user sessions and enhancing overall brand perception