EVALUATE AI model outputs for accuracy, completeness, tone, and bias across journalism and political domains.

FLAG bias and informational gaps in responses to complex, contested topics. Build and apply rubrics to assess whether prompts are pulling the right responses from models.

COMPARE outputs across criteria, annotate data, and review multimodal content, including audio, video, and images

HELPED small businesses optimize digital products through customer interviews, usability testing, and journey mapping

DELIVERED research insights that drove measurable improvements, with one client reporting 70% increase in user engagement and appointment bookings

CONDUCTED stakeholder interviews and surveys to identify business opportunities and inform product decisions

INTRODUCED contextual inquiry framework, creating templates and training that enabled 150+ product managers, designers, and engineers to conduct customer research

ESTABLISHED heuristic evaluation practice from scratch, documenting workflow issues that contributed to product improvement goals

LED Accounts Payable JTBD research initiative with 50+ interviews that informed product strategy

SCALED research team 25% to ~50 researchers; managed 8-13 direct reports and mentored 5 researchers through promotions

HELMED mobile app pilot with 5,000-member panel that eliminated hundreds of bugs pre-launch and increased mobile usage from 44% to 65%

ESTABLISHED Wealth Management research focus that contributed customer insights to $100M+ go-to-market strategy

DIRECTED nationwide ethnographic research that informed app navigation redesign and underpinned Goals Portal serving 330,000+ customers

STRATEGIC partner for 20+ research projects across web and mobile, managing vendor relationships and defining research roadmaps

HELPED build business case for first in-house UX Research team, achieving significant cost savings through reduced outsourcing